Salesforce to Google BigQuery – Data Import

Automatically import cost data

Unify your Salesforce data with data from multiple other sources in Google BigQuery. Analyze your sales funnel and manage your marketing budget based on comprehensive data.

Is your marketing analytics based on data spread across different systems with no hope of unifying it manually? What’s the relevance of such reports anyways? You no longer have to ask these questions.

With OWOX BI, you can take data from almost any digital source and put it into one bowl. With unified data, you’ll build end-to-end analytics on comprehensive data and get inspiring reports with the most valuable insights.

Merging customer behavior data from Salesforce and your website will let you

– See how leads interact with your website before and after making a purchase;

– Estimate the marginality and return on investment of advertising campaigns, taking into account expenditures on canvassing and revenue acquired per customer;

– Estimate the contribution of advertising campaigns, taking into account the goods dispatch rate;

– Construct segments for target advertising based on customer profiles in Salesforce;

– Analyze each stage of the sales funnel, improve it, and grow sales;

– Check the possibility for CPA partners to cheat, taking into account the goods dispatch rate;

3 steps to set up end-to-end analytics

Upload historical data from any table to the Salesforce Sales Cloud.
Get daily updates on new information and activities from Salesforce in Google BigQuery. All updated data on Salesforce activities is available for your analysis at any time.
Due to the unified data and custom BigQuery tables plus the user behavior data on your website, you’ll see your marketing performance more clearly than ever before.

How to set up the Salesforce → Google BigQuery pipeline

Create pipeline

Click Create pipeline on the OWOX BI main page and select Salesforce as the data source

Provide access

Provide OWOX BI with access to your Salesforce and Google BigQuery accounts

Done

The pipeline has been created. On the pipeline page, you can delete, pause, or reactivate the pipeline if it’s blocked.

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Integration can be enabled for accounts with API access. These are the Enterprise Edition and Unlimited Edition accounts as well as Professional/Group Edition and Essentials Edition with connected API service (+$25 per month for each license). We plan to add support for all types of accounts in the future.