Reach your customers with the right emails at the right time
Mandrill is a transactional email API for MailChimp that helps deliver customized transactional emails. It also provides detailed statistics on the emails you’ve sent, including bounces, opens, clicks and spam complaints. However, email statistics alone is not enough. To create the content and triggers of your emails, all the available data about your customers should be taken into account: the pages they’ve visited, the products they’ve viewed, and the orders they’ve made over the phone, online and offline. All in addition to a lot of other information.
Use OWOX BI Pipeline to collect real-time data about your Mandrill transactional emails and mergee it with data from Google Analytics and other services in Google BigQuery. This will help you reveal new insights about your customers and put them into action when setting up your email campaigns.