Get data from SparkPost in Google BigQuery

Transactional emails, also called «triggered emails», help you retain loyal customers and improve the conversion rate. Yet, do you take into consideration all of the data and actions of the users to whom you’re sending your emails? What if we tell you that you can deliver emails to users who opened your previous emails but did not click through any links? Or to users who have certain items in their wishlist?

With SparkPost, you collect all the data about emails and user interactions with said emails. With Google Analytics, you analyze data about user actions on your website. Use OWOX BI Pipeline to piece it all together in Google BigQuery. You’ll be able to see the data in real time, and reveal patterns in user behaviour. Then be able to use them to set up new, even more effective transactional emails. Your customers will be more likely to read your emails, and you’ll get more sales.