All Facebook photo sizes you'll ever need

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Facebook offers companies a lot of ways to showcase their products and services. On the one hand this is helpful, as you can choose methods of promotion that bring the most benefit for your company and best fit your marketing needs. On the other hand, the more tools are out there, the more confusion there is and the more time you need to learn about each and every one of them in detail. In this article, we’ve gathered all the image sizes you’ll ever need when promoting your Facebook page.

Content of the article:

Profile image

Profile image on business page
Profile image as it appears on business pages
Profile image on personal page
Profile image as it appears on personal profiles

Profile images look slightly different on business pages than they do on personal profiles, as some time ago Facebook shifted profile images on business pages to the left side of the screen. This way business pages stand out from personal profiles. However, the dimensions of profile images are the same for both business pages and individual profiles.

Image guidelines:

  • Minimum dimensions: 180×180 pixels
  • Maximum dimensions: 2048×2048 pixels
  • Minimum recommended dimensions: 761×761 pixels
  • Aspect ratio: 1:1
  • No matter what shape of image you upload, it will be cropped into a circle. So make sure that your image accounts for the corners being rounded off and that none of the important elements of the image will get cut off.
  • A 40×40 pixel photo thumbnail will appear next to your name on comments and posts.
  • When clicking on a profile image, it can be displayed as large as 850×850 pixels.
  • The highest resolution profile image that Facebook will store is 2048×2048 pixels.

Cover image

Business page cover image

Cover image on business page
Cover image as it appears on business pages

There are currently three options for cover images: single image, multiple images (that will be turned into a slideshow) and video. You can also add a 360-degree photo as your cover image.

Before designing a cover image, remember that it will display differently on desktop and mobile, so make sure to include all of the important elements within the mobile safe area so they don’t get cut off.

Single image business page cover image

Image guidelines:

  • Minimum dimensions: 399×150 pixels
  • Maximum dimensions: 1958×745 pixels
  • Recommended dimensions: 820×312 pixels(You can double the recommended size to maximize image quality and upload an image of 1640×624 pixels.)
  • Mobile safe area: 640×312 pixels
  • Aspect ratio: 2.63:1

Slideshow business page cover image

Image guidelines:

  • Minimum dimensions: 399×150 pixels
  • Maximum dimensions: 1958×745 pixels
  • Recommended dimensions: 820×312 pixels
  • Aspect ratio: 2.63:1
  • You can select up to five images that will rotate as a slideshow.

Video business page cover

Video guidelines:

  • Minimum dimensions: 820×312 pixels
  • Recommended dimensions: 820×462 pixels
  • Video length: 20–90 seconds
  • File size: less than 1.75 GB

Personal profile cover image

Cover image on personal timeline
Cover image as it appears on personal timelines

Image guidelines:

  • Minimum dimensions: 851×315 pixels
  • Maximum dimensions: 2037×754 pixels
  • Aspect ratio: 2.7:1

Group cover image

Cover image in groups
Cover image as it appears in groups
  • Minimum dimensions: 820×461 pixels
  • Maximum dimensions: 1640×922 pixels
  • Aspect ratio: 1.78:1

Shared image

Single shared image on business page
Single shared image as it appears on business pages
Multiple shared images n business page
Multiple shared images as they appear on business pages

Facebook lets you upload one or more images to a post. It’s pretty straightforward with single image posts, however difficulties start when you want to upload multiple images with different aspect ratios. Then the way they’ll be displayed in the post will largely depend on what aspect ratio your first image is and also on how many images there are in total.

Single image

Three image orientations
Three image orientations

Image guidelines:

  • Recommended dimensions: 1,200×630 pixels
  • Maximum image height: 2048 pixels
  • Maximum image width: 2048 pixels
  • Images will appear in the feed at a maximum width of 470 pixels (will scale to a maximum of 1:1).
  • Images will appear on the page at a maximum width of 504 pixels (will scale to a maximum of 1:1).
  • No matter what type of image you’re sharing (landscape, portrait, or square), Facebook will resize it to 500 pixels wide and scale the height accordingly.

Multiple images

Multiple square images

Multiple square images in posts
Multiple square images as they appear in posts

Images will be displayed differently based on how many you upload.

  • One square: 492×492 pixels
  • Two squares: 245×246 pixels
  • Three squares: 492×245 pixels (top), 245×245 pixels (bottom two)
  • Four squares: 245×245 pixels (all)
  • Five squares: 245×245 pixels (top two), 163×163 pixels (bottom left and right), 162×163 pixels (bottom middle)
  • Six squares: same as for five square, but the bottom right photo has an overlay displaying the number of photos not shown
  • For everything over six images, the layout is exactly the same as for six.

Multiple portrait images

Multiple portrait images in post
Multiple portrait images as they appear in posts

Here again the images will be displayed differently based on how many you upload.

  • One portrait: 492×738 pixels
  • Two portrait: 245×492 pixels
  • Three portrait: 327×492 pixels (left), 163×245 pixels (right top and bottom)
  • Four portrait: 327×492 pixels (left), 163×163 pixels (right top and bottom), 163×162 pixels (right middle)
  • Five portrait: 245×245 pixels (top two), 163×163 pixels (bottom left and right), 162×163 pixels (bottom middle)
  • Six portrait: same as five, but the bottom right photo has an overlay displaying the number of photos not shown
  • For everything over six images, the layout is exactly the same as for six.

Multiple landscape images

Multiple landscape images in posts
Multiple portrait images as they appear in posts

The situation is similar when uploading landscape images, and again the way they’ll look depends on how many there are.

  • One landscape: 492×276 pixels
  • Two landscape: 492×245 pixels
  • Three landscape: 492×327 pixels (top), 245×163 pixels (bottom left and right)
  • Four landscape: 492×327 pixels (top), 163×163 pixels (bottom left and right), 162×163 pixels (bottom middle)
  • Five landscape: 245×245 pixels (top left and bottom left), 245×163 pixels (top right and bottom right), 145×162 pixels (middle right)
  • Six landscape: same as five, but the bottom right photo has an overlay displaying the number of photos not shown
  • For everything over six images, the layout is exactly the same as for six.

Images with multiple orientations

If you’re uploading images that all have different sizes and orientations, the layout will be based on the first image.

Shared video

Shared video on business page
Shared video as it appears on business pages

You can upload regular videos as well as 360-degree videos as shared posts on your timeline. You can use two video orientations — landscape and portrait — but note that the requirements differ.

Video guidelines:

  • Recommended video dimensions: 1280×720 pixels
  • Minimum width: 600 pixels (length will depend on the aspect ratio)
  • Landscape aspect ratio: 16:9
  • Portrait aspect ratio: 9:16
  • All videos will be rendered on mobile in the 2:3 aspect ratio.
  • Maximum file size: 4GB
  • Recommended video formats: .MP4 and .MOV
  • Maximum video length: 120 minutes
  • Maximum frame rate: 30fps

360-degree video guidelines:

  • Maximum video dimensions: 4096×2048 pixels
  • Minimum width: 600 pixels (length will depend on the aspect ratio)
  • 360-degree aspect ratio: 2:1
  • Maximum file size: 1.75GB
  • Recommended video format: .MP4
  • Maximum video length: 40 minutes
  • Maximum frame rate: 60fps

Shared link

Rectangular image thumbnail on business page
Rectangular image thumbnail as it appears on business pages
Square image thumbnail on business page
Square image thumbnail as it appears on business pages

When you share a link on Facebook, you can use a custom thumbnail image for it. You can use both rectangular and square images. It’s longer possible to upload your own thumbnail image for all links, however. You can only do this for links from your own site. To set a custom thumbnail, you’ll need to set the «og:image» property on the page’s Open Graph metadata. Here’s Facebook’s documentation on it: https://developers.facebook.com/docs/sharing/webmasters.

Image guidelines:

  • Recommended image dimensions: 1200×628 pixels
  • Minimum image dimensions: 200×200 pixels
  • Minimum image dimensions for link page posts with larger images: 600×315 pixels (If your image is smaller than 600×315 pixels, it will still display in the link page post but the size will be much smaller.)
  • Maximum image size: 8 MB
  • Recommended aspect ratio: Close to 1.91:1
  • Square image thumbnails will appear in the feed at 154×154 pixels
  • Rectangular image thumbnails will appear in the feed at 470×246 pixels

Event header image

Event header image on event page
Event header image as it appears on event pages

You can use both images and videos as event headers.

Image guidelines:

  • Recommended dimensions: 1200×628 pixels
  • Aspect ratio: 2:1
  • Use 1920×1080 pixels for the best quality across all screen sizes.
  • Here are the sizes at which event header images will appear:
    • Desktop feed: 470×174 pixels
    • Mobile feed: 560×208 pixels
    • Banner on the top of the page on desktop: 500×262 pixels
    • Banner on the top of the page on mobile: 400×224 pixels
    • Suggested Events in the right column on desktop: 83×81 pixels
  • Recommended video dimensions: 1200×628 pixels
  • Aspect ratio: 2:1
  • Recommended video length: 30 seconds to 5 minutes

Stories

Stories on mobile
Stories as they appear on mobile

Image guidelines:

  • Recommended dimensions: 1080×1920 pixels
  • Aspect ratio: 9:16
  • Profile images and some buttons will appear at the top of your Stories, so when designing a Stories photo make sure you don’t put any important information there.

Highlighted image

Highlighted image on business page
Highlighted image as it appears on business pages

When you create a milestone on your page, you can add an image that will be shown along with it on your timeline.

Image guidelines:

  • Recommended dimensions: 1200×717 pixels
  • The image will appear on your page at 843×504 pixels.

Notes cover image

Notes image on the timeline
Notes image as it appears on the timeline
Notes image as it appears when you open the note
Notes image as it appears when you open the note

Image guidelines:

  • Recommended dimensions for notes cover image: 1200×445 pixels
  • Recommended dimensions for images inside the note:
    • minimum width: 700 pixels
    • maximum height: 720 pixels

Our Story image

Our Story image on the business page
Our Story image as it appears on the business page
Our Story image as it appears when you open the section
Our Story image as it appears when you open the section

You can find the Our Story section on the right-hand side of your business page when viewing it on desktop and beneath your cover photo or beneath the Community section when viewing it on mobile.

Image guidelines:

  • Recommended dimensions: 1200×445 pixels
  • Note that only 800×445 pixels will actually be displayed on your business page.

Shop images

Shop section with product images in Facebook
Shop section with product images as it appears on the business page

The Shop tab goes to the section on your Page where you can add your products or services. You can list as many products as you want. Facebook requires that each product image be of the product itself and not a graphical representation (like an illustration or an icon). You also aren’t allowed to use images that have text on them (like calls to action or promo codes), images that can be regarded as advertising or promotional material, images that include watermarks, or images that have time-sensitive information (like limited-time price drops).

Image guidelines:

  • Minimum dimensions: 1024×1024 pixels
  • All images should be square.
  • You need to have at least one image for each product.

These are pretty much all the image sizes you’ll need when promoting your page on Facebook. Remember that Facebook loves updating the platform and introducing new features, so make sure you check regularly for updates about any changes in these image sizes.

And while you’re preparing your page for promotion, don’t forget about a few more important things that will help you check the efficiency of your advertising:

  • Use split tests — also known as A/B tests — to determine which ad strategies perform best and optimize your future campaigns.
  • Assign conversion credit to marketing touchpoints along the customer journey, on and off Facebook, to understand which of your ads are getting the right results.
  • Track basic Facebook advertising KPIs. With OWOX BI Pipeline, you can automatically import cost data for your Facebook campaigns into Google Analytics — or you can combine it with your CRM data and set the pipeline from Facebook to Google BigQuery so you can perform cross-cutting analytics.

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