Marketing analytics experts, resources, and events every marketer should follow
Want to get wise about marketing analytics but don’t know where to start? We’ve selected a list of experts, blogs, groups on social networks, and subreddits that you should subscribe to and follow to stay up on the latest trends.
Table of contents
Jeff Sauer is a digital marketing speaker, professor, and Google Analytics consultant. He’s also the founder of Data Driven U, a lecturer, and a digital nomad.
The Data Driven blog is packed with fresh, unique content that ties together the why, the how, and the when behind tried and true digital marketing techniques and strategies.
Jeff has been named one of the 25 most influential PPC experts by PPC Hero and has been featured in many industry publications and best of lists.
A firm believer in data-driven marketing, Jeff has developed a world-class marketing curriculum that is taught in many universities. He has also delivered over 100 keynote speeches in 20+ countries and has turned 14,000 digital marketers into Google-certified professionals through his in-person and online training programs.
This fast and furious interview with Mary Owusu will take you less than five minutes to read, but it will give you a vivid vision of the future of digital analytics from the point of view of an experienced practitioner.
Mary’s career started in web development, quickly shifted to search marketing with a focus on SEO, ventured into full-scale digital marketing, and eventually delved into digital analytics. Mary has experienced analytics from multiple points of view including agencies, in-house, consulting, and academia. A member of the Digital Analytics Association, Mary serves alongside executives from Adobe, Google, and other admirable companies to create and support the awesome community of digital analysts around the world.
If you prefer to receive marketing news as fast as possible, you can follow her on Twitter.
Avinash Kaushik is an author, blogger, and digital marketing evangelist for Google. His prior professional experience includes key roles at Intuit, DirecTV, Silicon Graphics in the US, and DHL in Saudi Arabia.
Through his Occam’s Razor blog and his best-selling books, Web Analytics: An Hour a Day and Web Analytics 2.0, Avinash has become recognized as an authority on how marketers, executives teams, and industry leaders can leverage data to fundamentally reinvent their digital existence.
Here’s a list of videos, podcasts, articles, and interviews featuring Avinash Kaushik.
Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He provides a common sense framework for the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success.
David Edoja is a founder of Analytics Intelligence and a data analyst with over 14 years of experience in digital analytics, data architecture, and strategic planning for digital transformation initiatives. He’s data-driven, proactive, passionate, and articulate about multichannel digital optimization, and he has management experience in a variety of industries including e-commerce, publishing, media, and telecommunications.
David takes a hands-on approach to managing and delivering strategic and complex data-related projects, helping organizations achieve scalable, robust, and engaging products and platforms for their customers and users alike. He has years of experience managing cross-functional teams and contributing to efficient, effective, and improved ways to deliver the right solutions for customers.
Simo Ahava is a talented analyst and a co-founder of 8-bit-sheep, a consulting company that specializes in creating healthy communication structures. So he’s quite familiar with how to cultivate efficient analysts. Also, he’s been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014.
We had a great chance to interview Simo Ahava after his inspiring talk at the Go Analytics! conference in 2019.
Jim Sterne is the founder of Marketing Analytics Summit (formerly eMetrics Summit), co-founder of the Digital Analytics Association, and creator of the Analytics Cohorts mutual mentorship program.
Our interview with Jim Sterne covered analysts’ skills, the power of communication, and thoughts about the present and future of marketing analytics.
An internationally known speaker and consultant to Fortune 500 companies and internet entrepreneurs, Jim has over 25 years of experience in sales and marketing — most of that measuring the value of digital media for creating and strengthening customer relationships. He’s the author of a dozen books on advertising, marketing, customer service, email marketing, and web analytics. You can follow Jim Sterne on Twitter.
Steen Rasmussen is a web analytics evangelist, international speaker, and partner, director, and board member at IIH Nordic. He has worked with online media and web analytics for the last 16 years as a consultant, trainer, and speaker, and has specialized in turning digital analytics data into specific business actions.
Why doesn’t anybody high-five the analyst? Hard but true answers from Steen Rasmussen.
Tim Wilson is an expert in Google Analytics and Adobe Analytics and is the co-founder, coordinator, and emcee of Web Analytics Wednesdays in Columbus, which draws 50 to 60 attendees monthly when there’s not a pandemic. We recommend following Tim on Twitter to get deep insights.
Tim has worked with the many dimensions of marketing and customer data for over 15 years. He ran the business intelligence department for a $500 million high-tech B2B company and has consulted with multiple top 50 internet retailers on how to apply digital analytics to their businesses. A marketer-friendly data geek, Tim is now Senior Analytics Director at Search Discovery.
Read our interview with Tim Wilson as part of our OWOX BI research on the state of digital analytics.
Vidya Subramanian is a marketing, sales, and product analytics leader with a proven track record of building data-driven teams to drive product and business strategies. She pairs strong tech skills with business acumen and was featured in Forbes as one of the eight female analytics experts from the Fortune 500.
Vidya has been a guest speaker at such events as Marketing Analytics Summit, DAA Thought Leadership Series, CUSD High School Hackathon, Google Attribution Salon Conference, DAA Symposium, and PMI Central Virginia Chapter.
Julian Juenemann is a founder of Measureschool.com. His motto is that mistakes are part of business life. You try, you fail, and sometimes you succeed. It’s discouraging sometimes, but in the end everything turns out alright. How can you keep going? Measure.
Julian helps businesses measure the right things, analyze their failures and successes, and learn from them. You can follow him on Twitter.
Must-use Marketing Analytics Tools in 2020 — Review of the Top Tools on G2 Crowd.
Julius Fedorovicius is a founder of Analytics Mania, a blog for those who want to learn more about Google Tag Manager, Google Analytics, Google Adwords, etc. Since 2016, Julius’s blog has grown to over 100,000 monthly visits. On his blog, Julius shares his knowledge, experiments, and learnings related to web analytics. He also runs the Google Tag Manager community on Facebook where awesome people from around the world help each other. Moreover, Julius actively helps others learn Google Tag Manager by running workshops and creating GTM online courses.
Lea Pica is a digital analytics practitioner, social media marketer, and blogger with over 11 years of experience building search marketing and digital analytics practices for companies like Scholastic, Victoria’s Secret, and Prudential. She helps data practitioners and leaders create and deliver powerful stories in PowerPoint using analytics and marketing data (without putting their audiences to sleep).
Regarded as a leading data storytelling educator and workshop facilitator in the digital marketing and analytics field, Lea brings the influential power of story, simplicity, and empathy to your data presentations at LeaPica.com.
While Yehoshua’s primary area of expertise is web analytics, he’s a savvy and accomplished SEM specialist who uses a range of online marketing tools, technical knowledge, and experience-based insights to improve customers’ ROI.
Brian Clifton is a data quality and privacy expert and the founder of Verified Data. With over two decades in digital marketing and Google Analytics consulting, Brian is recognized internationally as a Google Analytics expert that has helped shape the industry.
His bestselling books Successful Analytics and Advanced Web Metrics with Google Analytics are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005–2008), Brian built a pan-European team of product specialists. A legacy of that work is the online learning center and test known as the GAIQ, which for 10+ years has been the certification standard for analysts.
Brian has also been a guest lecturer at University College London (MSc, Web Economics), Copenhagen University, and the Stockholm School of Economics. As a keynote speaker, Brian presents his research and ideas on data quality and online privacy. A key theme of his work is ethical tracking. He also writes articles about advanced Google Analytics setup and usage with a focus on data quality, including online privacy and consent best practices (such as for GDPR compliance).
Mikko Piippo is a digital analyst who provides data-driven marketing optimization for clients with ambitious goals and is a co-founder of and partner at Hopkins.
Mikko regularly speaks at events and conferences about web analytics and conversion optimization including Analytics Conference, Marketing Analytics Summit, and MeasureCamps in London, Copenhagen, Saint Petersburg, Bratislava, Stockholm, Rome, and Milan.
10 must-known marketing analytics trends for 2020
The OWOX team has discussed how marketing analytics will change over the next few years with Jim Sterne, Damion Brown, Tim Wilson, Christopher Penn, Mary Owusu, Nancy Harhut, Laura Patterson, Anjana Aggarwal, and Simo Ahava.
Krista Seiden is a proven B2B and B2C marketing leader with experience across digital marketing, analytics, and product management. She has led analytics and optimization at companies such as Adobe, The Apollo Group, and Google. Krista is a frequent speaker at digital marketing and analytics conferences around the world.
Currently, Krista is a digital analytics consultant, helping businesses make the most of their investments in digital marketing and analytics. She’s active in the digital analytics community, including holding a position as co-chair for the San Francisco chapter of the Digital Analytics Association (DAA). Krista enjoys blogging and tweeting in her spare time. You can find her at www. kristaseiden.com or follow her on Twitter.
Fred Pike is a Google Analytics and Google Tag Manager expert and the instructor for three CXL courses: GA API, Excel 4 Marketers, and GA Audit.
Having taught technical courses for years, Fred is an experienced presenter and teacher. He regularly teaches a Google Analytics class. Here’s some feedback from his students:
“Excellent pacing, well documented, great information – very knowledgeable instructor.”
“Best part of the workshop: making a very difficult subject seem less intimidating.”
You can check out video courses by Fred Pike on CXL Institute:
Michele Kiss is a recognized digital analytics leader with experience in web, mobile, marketing, and social analytics. Her experience ranges across a variety of verticals including ecommerce, telecommunications and technology, automotive, restaurant, travel, and home building. On the client side, she has experience as a consultant and agency practitioner.
Michele is the winner of the Digital Analytics Association “Rising Star” award (2011) and “Practitioner of the Year” award (2013). She is a frequent speaker at conferences like eMetrics, Accelerate, Adobe Digital Marketing Summit, and the Online Marketing Summit, writes for publications such as Marketing Profs and Website Magazine, and is a regular contributor to industry podcasts. You can read Michele’s thoughts on her blog or follow Michele on Twitter.
Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital marketing and analytics. He advises global clients, agencies, startups, and vendors in the digital analytics industry on matters of data maturity, the ethical use of data, and how to grow a data-informed culture.
Stéphane previously held a leadership position with the award-winning Cardinal Path agency and sat on the board of the Digital Analytics Association. He holds an MBA specialized in eBusiness from ULaval (2009), where he teaches the fundamentals of digital analytics to marketing masters and MBA students. He has also taught hundreds of students enrolled in UBC’s Award of Achievement in Digital Analytics. Stéphane has shared his passion at over a hundred conferences across Europe and North America.
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Facebook and Twitter groups
Subreddits and Slack groups
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Due to the coronavirus pandemic, conferences on marketing analytics and data science have switched from offline to online mode. However, this doesn’t prevent web analytics societies from growing and developing. Here are some events you can attend virtually.
- Digital Summit
- Traffic & Conversion Summit
- Marketing Analytics Summit
- Marketing Analytics and Data Science
- Digital Innovation Digital Summit
- INBOUND 2020
- Marketing Festival Online
- TNW 2020 Online
- DMEXCO 2020
- Data Summit Connect Fall 2020
- Big Data & AI Toronto 2020
- AI in Marketing Virtual Summit
- AI & Big Data Expo Europe 2020