Plans Comparison

1.1 Advertising services to GAU

Facebook → Google Analytics

Importing data on costs, clicks and impressions from Facebook into Google Analytics

LinkedIn → Google Analyticsbeta

Importing data on costs, clicks and impressions from LinkedIn to Google Analytics.

Hotline → Google Analytics

Importing data on costs, clicks and impressions from Hotline into Google Analytics

Bing → Google Analytics

Importing data on costs, clicks and impressions from Bing into Google Analytics

Trafmag → Google Analytics

Importing data on costs, clicks and impressions from Trafmag into Google Analytics

Twitter → Google Analytics

Importing data on costs, clicks and impressions from Twitter into Google Analytics

Sklik → Google Analytics

Importing data on costs, clicks and impressions from Sklik into Google Analytics

Criteo → Google Analytics

Importing data on costs, clicks and impressions from Sklik into Google Analytics

AdRoll → Google Analytics

Importing data about costs, clicks and impressions from AdRoll to Google Analytics

Outbrain → Google Analytics

Yahoo Gemini → Google Analytics

Other services → Google Analytics

Importing cost data into Google Analytics from sources that do not have an API

1.2 Advertising services to GBQ

Facebook → Google BigQuerybeta

Importing the full statistics for Facebook, Instagram, and Audience Network ad campaigns into Google BigQuery

Hotline → Google BigQuerybeta

Importing data on costs, clicks and impressions from Hotline into Google BigQuery

Bing → Google BigQuerybeta

Importing data on costs, clicks and impressions from Bing into Google BigQuery

Trafmag → Google BigQuerybeta

Importing data on costs, clicks and impressions from Trafmag into Google BigQuery

Twitter Ads → Google BigQuerybeta

Importing data on costs, clicks and impressions from Twitter Ads into Google BigQuery

Sklik → Google BigQuerybeta

Importing data on costs, clicks and impressions from Sklik into Google BigQuery

Criteo → Google BigQuerybeta

Importing data on costs, clicks and impressions from Criteo into Google BigQuery

AdRoll → Google BigQuerybeta

Importing data on costs, clicks and impressions from AdRoll into Google BigQuery

Yahoo Gemini → Google BigQuerybeta

Importing data on costs, clicks and impressions from Yahoo Gemini into Google BigQuery

Outbrain → Google BigQuerybeta

Importing data on costs, clicks and impressions from Outbrain into Google BigQuery

Historical data import, months

The number of previous months for which you can import historical cost data

2

6

6

6

6

6

Historical data updates, days

We automatically update the data in Google Analytics if the statistics of an advertisingservice is updated within the indicated time.

7

21

21

21

21

21

Data Monitoringbeta

2.1 Google Analytics → Google BigQuery

Google Analytics Real-Time Data → Google BigQuery

Automatic import of unsampled data from Google Analytics into Google Big Query in real time

Google Analytics Cost Data → Google BigQuery

Automatic daily import of cost data on all your traffic sources from Google Analytics into Google BigQuery

2.2 Call Tracking

Ringostat → Google BigQuery

Automatic import of data on advertising channels that generate phone calls,from Ringostat call tracking system into Google BigQuery

Included in the subscription price

4. Evaluation of advertising campaigns and reporting (business intelligence)

4.1. OWOX BI Funnel Based Attribution

Maximum number of models

1

∞

Tracking orders not only from Google Analytics

4.2 Attribution of expenses on session level and client cohorts

Available

5. Transformations

Import non-Google costs into Google Analytics 4: fully automated solution.

7. Service and support

Support

SLA

up 12 hours

up 8 hours

up 4 hours

up 8 hours

up 4 hours

Email

Online chat

billing and technical issues only

billing and technical issues only

billing and technical issues only

Phone

Training and Consulting

Documentation

Webinars

Charged separatly

Onboarding

Service products

Custom Integrations

Post-view analysisbeta

$ — charged extra