1. New sessionization algorithm
OWOX BI now provides an opportunity to get unsampled, raw session data without having to depend on the Google Analytics sessionization algorithm. Sessions can be computed based on the hit data in Google BigQuery. With this update, owners of projects with more than 200,000 sessions per day can avoid sampling and see up to 40% more data in their reports.
2. Calculating costs at the session level for Google Analytics 360 clients
OWOX BI Pipeline distributes advertising costs over user sessions based on the available UTM values, enabling you to see the cost of each particular session. By the way, this feature is available to users of free Google Analytics accounts as well.
3. 9 new integrations
Now you can use OWOX BI Pipeline to connect data from even more services. In the course of a year, we launched integrations enabling you to automatically import cost, click and impression data into Google Analytics from Yahoo Gemini, Outbrain, Twitter, Sklik, AdRoll, and Criteo. We also introduced data imports to Google BigQuery from Facebook, Yandex.Direct, and SendGrid.