Articles

VLOOKUP with Multiple Criteria in Google Sheets Made Easy

How Dates and Times Work in Google Sheets: A Complete Guide

The Essential Guide to Data Analytics

How to Use the CEILING, FLOOR, and ROUND Functions in Google Sheets

Mastering Text Patterns with REGEX Functions in Google Sheets

A Detailed List Of Marketing Dashboard Templates and Examples

Comprehensive Guide to Ecommerce Reports for Enhanced Business Performance

Mastering the UNIQUE Function in Google Sheets: A Detailed Guide

Calculating Workdays with WORKDAY and NETWORKDAYS Functions in Google Sheets

Google Sheets Time Functions Explained: TIME, TIMEVALUE, HOUR, MINUTE, and SECOND

Using DAY, DAYS, and DAYS360 Functions to Work with Dates in Google Sheets

How to Work with BigQuery Mathematical Functions

Google Analytics Alternatives: How to Keep Using the Google Tech Stack and Be GDPR-compliant

Date Filtering with the QUERY Function in Google Sheets

The Easiest Way to Transfer Data from/into Google BigQuery

How to Use DATE, DATEVALUE, DATEDIF, EDATE, and EPOCHDATE Functions in Google Sheets

How to Use NOW and TODAY Functions in Google Sheets for Real-Time Data

Reporting Issues: Why You Can (or Cannot) Trust Your Reports

Top 10 Google Analytics Alternatives: Best Tools for Replacing GA4 in 2025

How to Set Up and Export GA4 User Properties to BigQuery

Getting Started with Google BigQuery Sandbox

Default Channel Grouping in Google Analytics 4 (GA4)

Step-by-Step Guide to Connecting Looker Studio with BigQuery

[GA4] BigQuery Export: How to UNNEST GA4 Event Parameters

[GA4] BigQuery Export: How to Extract GA4 User Properties and Metrics

Exploring the LOOKUP Function for Data Retrieval in Google Sheets

Using the HLOOKUP Function for Horizontal Lookups in Google Sheets

How to Use the COUNT and COUNTA Functions in Google Sheets: A Complete Guide

How to Use the IFS Function in Google Sheets for Advanced Conditional Logic

What Is a Website Conversion?

Top 10 Marketing Reporting Tools for Advertising

Partitioned Tables in BigQuery: Everything You Need to Know

Multichannel Digital Marketing Strategy: How to Merge Ad Channels to Allocate Your Budget

How to Use the IMPORTDATA Function in Google Sheets Effectively

Exploring New BigQuery Capabilities for 2025: What’s Available and What’s Next

How to Access & Query BigQuery Public Datasets

Who Is in Control of Your Data Processing in E-commerce?

Using Wildcard Tables in Google BigQuery

New in BigQuery UI: Table Explorer and Insights Tabs

Google BigQuery Explained: Everything You Need to Know

[GA4] BigQuery Export: How to Query GA4 Event Data

Efficient Data Linking Across Multiple Google Sheets: A Complete Guide

Understanding CTR: What Defines a Good Click-Through Rate?

[GA4] BigQuery Export: Events Table Schema and Managing Dates

Understanding BigQuery Pricing: A Complete Cost Prediction Guide

Mastering Website Statistics Analysis: Path to Becoming a Data Science Expert

Top Digital Analytics and Marketing Automation Solutions for 2025

Choosing the Right SQL Date Type: DATE vs. DATETIME vs. TIMESTAMP

Modifying BigQuery Tables: Advanced Data Definition Language (DDL) Techniques

Optimize Your Marketing ROI: 6 Ways to Upload Data to BigQuery

What’s the Deal with Your Direct Traffic, and How to Fix It

Data-driven marketing: the ultimate guide

An In-depth Comparison of 7 Leading Data Warehouses and Databases

Unraveling CPL in Google Ads: A Comprehensive Guide to Cost Per Lead

What is Cost Per Click in Advertising: CPC Formula and Calculation

The Top 5 Tools for BigQuery Data Visualization

A Comprehensive Guide to Using Window Functions in BigQuery

Creating and Deleting BigQuery Tables: Data Definition Language (DDL) Essentials

Mastering BigQuery SQL: A Comprehensive Guide for Data Professionals

Database, Data Warehouse, or Data Lake: Which is Right for Your Data Needs?

Supercharge Your Marketing Campaigns with These 7 Best Free UTM-builders

Top 21 Data Analysis Tools for 2025

Understanding UTM Tags: The Ultimate Guide on How to Set Up and Track UTMs

The Marketing Wars: The Rise of Post-Cookie Advertising in a New World

Google BigQuery: The Best Marketing Data Warehouse

OWOX BI and Google Analytics 4: Understanding the Key Differences

12 Best Tools for Data Preparation in 2025

Decoding Statistical Aggregate Functions in BigQuery

ChatGPT for SQL: How to Generate Queries Faster with AI

Differences Between Facebook Ads and Google Analytics 4 Conversions (and How to Fix That)

Essential BigQuery Data Types You'll Ever Need: A Complete Guide

Understanding the Difference Between JOIN and UNION in BigQuery SQL

Navigating Conditional Expressions in BigQuery: From Basics to Advanced Techniques

Navigating BigQuery Timestamp Functions: An Insightful Guide

Breaking Down Navigation Functions in BigQuery

Numbering Functions in BigQuery: An In-depth Review

Marketing Without Cookies: How to Prepare Your Analytics for a World Without Them

Exploring BigQuery's Role in Marketing Analytics: A Comparison with Google Analytics 4 and Looker Studio

Choosing Between QUERY and VLOOKUP in Google Sheets: A Detailed Guide

7 Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4

A Comprehensive Guide to Set up Enhanced E-commerce Tracking in Google Analytics 4

BigQuery Datetime Functions Mastery

How to Assess the Impact of Offline Ads on Online Sales

A Closer Look at BigQuery Aggregate Functions

[GA4] BigQuery Export: How to Connect Step-by-Step

BigQuery Data Manipulation Language (DML): The Essential Guide

5 Reasons to Create Reports on Google BigQuery Data for Advanced Web Analytics

Enhance Digital Marketing Reports with CRM Data Integration

A Step-by-Step Guide to Web Analytics Audit Using Google Analytics 4

The Critical Role of Data Freshness in Business Decision-Making in 2025

How to Avoid Data Sampling and Get Complete Data for Advanced Analytics

How to Calculate Return on Investment for Marketing Campaigns in 2025

Mastering Marketing Efficiency Ratio (MER) for Improved Campaign Performance

Effective Methods to Evaluate the Effectiveness of Display Advertising Campaign

12 Reasons to Select OWOX BI ML Funnel-based Attribution

Google Analytics 4 Key Metrics and Dimensions of Your Website

Server-Side Tracking: Monitor User Behavior without Pixels

Understanding Data Sampling in Google Analytics 4

Mastering Mobile App Analytics with Google Analytics 4 in 2025

How to Use Marketing Mix Modeling to Increase ROI