Articles

Data Preparation Challenges: Normalize, Prepare, and Orchestrate Your Data with OWOX BI

What is Data Modeling? The Full Guide

Top 20 Streaming ETL Tools for Marketing in 2025

[GA4] BigQuery Export: How to Build Your First Dashboard Using Looker Studio

Data Masking Explained: Secure Your Sensitive Data

[GA4] BigQuery Export: 8 Costly BigQuery Mistakes and How to Prevent Them

How to Boost Sales and Improve ROI Using Data and Machine Learning

An In-Depth Look at Google Analytics 4: New Capabilities, Benefits, and Disadvantages

Optimizing Query Performance with BigQuery Materialized Views

What Is Supply Chain Analytics? Key Concepts and Use Cases

6 Inventory Optimization Techniques to Boost Supply Chain Efficiency

The Ultimate Guide to Using IMPORTRANGE in Google Sheets

How to Build and Customize Pivot Charts in Google Sheets

CHAR Function in Google Sheets: Unlocking Character Codes

Measuring Text Length with LEN Function in Google Sheets

How to Use LEFT, RIGHT, and MID Functions in Google Sheets

Data Lakehouse: Real-Life Use Cases and Examples

Data Lakehouse: Bridging the Gap Between Data Lakes and Warehouses

Overcoming Common Data Quality Issues with OWOX BI

What Is Augmented Analytics? A Complete Guide with Benefits and Best Practices

12 Augmented Analytics Examples and Use Cases Across Industries

What Every Analyst Needs to Know About Data Lineage

Data Warehouse Implementation Without the Pain: Essential Strategies and Tools

Understanding ETL: The Ultimate Guide 101

7 Essential Google Sheets Features for Marketers in 2025

How to SPLIT Cells in Google Sheets: A Step-by-Step Guide

How to Use CONCATENATE and QUERY for Advanced Data Insights in Google Sheets

How to Utilize YEAR and YEARFRAC Functions in Google Sheets

Explaining First-party, Second-party, and Third-party Data: An In-depth Overview

12 Google Analytics Key Reports for Marketers

Top 3 Funnel.io Alternatives and Competitors

Data Preparation: Stage #3 of the Data Analysis Process

Delivering Insights: Stage #4 of the Data Analysis Process

How to Export Google Search Console Data to BigQuery

Data Collection: Stage #2 of the Data Analysis Process

Eliminate Major Digital Marketing Blind Spots in 2025

How to Convert Data Types Using CAST & SAFE_CAST in BigQuery

The four horsemen of digital marketing analytics: Consent mode, ITP, ad blockers, and GA4

How to Link Your Google Ads and Analytics Accounts

The Plan: Stage #1 of the Data Analysis Process

Using FIND and SEARCH Functions in Google Sheets to Search Text

Mastering the MONTH and EOMONTH Functions in Google Sheets

Navigating Through Weeks with WEEKDAY and WEEKNUM Functions in Google Sheets

Top 3 Supermetrics Alternatives and Competitors

Understanding Ad Hoc Analysis and Ad Hoc Reporting: A Comprehensive Guide for Businesses

Looker Studio Templates for Marketers: The Ultimate Guide

Top 5 Challenges Most Businesses Face in Data Analytics (And How to Overcome Them)

What is Data Analytics?

VLOOKUP with Multiple Criteria in Google Sheets Made Easy

How Dates and Times Work in Google Sheets: A Complete Guide

The Essential Guide to Data Analytics

How to Use the CEILING, FLOOR, and ROUND Functions in Google Sheets

Mastering Text Patterns with REGEX Functions in Google Sheets

A Detailed List Of Marketing Dashboard Templates and Examples

Comprehensive Guide to Ecommerce Reports for Enhanced Business Performance

Mastering the UNIQUE Function in Google Sheets: A Detailed Guide

Calculating Workdays with WORKDAY and NETWORKDAYS Functions in Google Sheets

Google Sheets Time Functions Explained: TIME, TIMEVALUE, HOUR, MINUTE, and SECOND

Using DAY, DAYS, and DAYS360 Functions to Work with Dates in Google Sheets

How to Work with BigQuery Mathematical Functions

Google Analytics Alternatives: How to Keep Using the Google Tech Stack and Be GDPR-compliant

Date Filtering with the QUERY Function in Google Sheets

The Easiest Way to Transfer Data from/into Google BigQuery

How to Use DATE, DATEVALUE, DATEDIF, EDATE, and EPOCHDATE Functions in Google Sheets

How to Use NOW and TODAY Functions in Google Sheets for Real-Time Data

Reporting Issues: Why You Can (or Cannot) Trust Your Reports

Top 10 Google Analytics Alternatives: Best Tools for Replacing GA4 in 2025

How to Set Up and Export GA4 User Properties to BigQuery

Getting Started with Google BigQuery Sandbox

Default Channel Grouping in Google Analytics 4 (GA4)

Step-by-Step Guide to Connecting Looker Studio with BigQuery

[GA4] BigQuery Export: How to UNNEST GA4 Event Parameters

[GA4] BigQuery Export: How to Extract GA4 User Properties and Metrics

Exploring the LOOKUP Function for Data Retrieval in Google Sheets

Using the HLOOKUP Function for Horizontal Lookups in Google Sheets

How to Use the COUNT and COUNTA Functions in Google Sheets: A Complete Guide

How to Use the IFS Function in Google Sheets for Advanced Conditional Logic

What Is a Website Conversion?

Top 10 Marketing Reporting Tools for Advertising

How to Leverage the IF Function in Google Sheets for Conditional Logic

Partitioned Tables in BigQuery: Everything You Need to Know

Multichannel Digital Marketing Strategy: How to Merge Ad Channels to Allocate Your Budget

Maximize Data Lookup Efficiency with Google Sheets MATCH Function

How to Use the IMPORTDATA Function in Google Sheets Effectively

Exploring New BigQuery Capabilities for 2025: What’s Available and What’s Next

How to Use Statistical MAX, MIN, and MEDIAN Functions in Google Sheets

How to Access & Query BigQuery Public Datasets

Who Is in Control of Your Data Processing in E-commerce?

A Detailed Guide to SUM, SUMIF, and SUMIFS Functions in Google Sheets

Using Wildcard Tables in Google BigQuery

New in BigQuery UI: Table Explorer and Insights Tabs

Google BigQuery Explained: Everything You Need to Know

[GA4] BigQuery Export: How to Query GA4 Event Data

Efficient Data Linking Across Multiple Google Sheets: A Complete Guide

Understanding CTR: What Defines a Good Click-Through Rate?

[GA4] BigQuery Export: Events Table Schema and Managing Dates

How to Master COUNTIF, COUNTIFS, and More in Google Sheets

Complete Guide to Using INDEX and MATCH Functions in Google Sheets

Understanding BigQuery Pricing: A Complete Cost Prediction Guide

Mastering Website Statistics Analysis: Path to Becoming a Data Science Expert