For the third year in a row, we’re delighted to tell the world that OWOX BI has made it to the Leader position in multiple categories in the G2 Crowd reports!
We’re excited to announce the official launch of our new OWOX Partner Program for agencies designed to support marketing agencies by providing marketing analytics for their...
OWOX created AskGA — to give answers to marketing questions quickly, in a familiar interface, based on the data you already have but by presenting that data in a 100% convenient...
Finding quality marketing resources can be challenging — there’s lots of theory and few applications of it. If you’re having trouble finding good blogs for marketing...
Get free unlimited access to OWOX BI cost data import and measure advertising campaigns from Facebook, Bing, Criteo, and other sources in Google Analytics.
Our top list of must-read resources from 2019 to be on the cutting edge of modern digital marketing in 2020. Leave us a comment if you agree or disagree with this rating!
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What is a party for one day? The second day of Marketing Analytics Summit was as a fountain of insights. We talked about data strategy, psychology and leadership, and how to...
Mariia Bocheva visited Marketing Analytics Summit in Las Vegas, one of the biggest event for analysts in the US. This article is a brief recap of talks and discussions of the...
Google Analytics has presented a new measurement tool called App + Web that allows you to combine data from your website and mobile applications. We tested this new tool,...
We’re thrilled to tell the world that OWOX BI made it to the Leader position in G2 Crowd 2019 report!
OWOX BI can now predict the implementation of a marketing plan based on your data, market data, and machine learning. In this article, we explain why to build forecasts and how...
Get raw unsampled session data without delay and with each hit counted thanks to a new OWOX BI algorithm.
Learn about Smart Data reports that show the influence of your online efforts on offline sales, new method of session data collection to get you more accuracy in BI Pipeline,...
Discover how the new features of the Google Marketing Platform can help with your business tasks, and find out what other important updates are coming soon.
Learn about the new brands and banger features brought by the Google product updates for more convenience and efficiency.
Learn more about the new improvements in OWOX BI Attribution: evaluating the input of marketing channels into nonlinear customer journeys, and new integrations...
Throughout the last year, OWOX BI has evolved with many new features we offer to our clients. Find out how these updates can benefit your business, and what ambitious plans...
The ML Funnel-Based attribution model is now available in the Basic plan. You can set up funnel steps for businesses of any type and scale. The calculations...
Every two weeks we collect interesting articles about marketing analytics, data processing, and best practices by leading market players
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