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News 31 August 2019

Google Analytics App + Web – A detailed look at the new functionality

Google Analytics has presented a new measurement tool called App + Web that allows you to combine data from your website and mobile applications. We tested this new tool,...

 
News 17 July 2019

Things I learned at Marketing Analytics Summit 2019 in Las Vegas [Day 2]

What is a party for one day? The second day of Marketing Analytics Summit was as a fountain of insights. We talked about data strategy, psychology and leadership, and how to...

 
News 17 July 2019

Things I learned at Marketing Analytics Summit 2019 in Las Vegas [Day 1]

Mariia Bocheva visited Marketing Analytics Summit in Las Vegas, one of the biggest event for analysts in the US. This article is a brief recap of talks and discussions of the...

 
News 03 May 2019

OWOX BI hits the top of Marketing Analytics list of G2 Crowd 2019 Report

We’re thrilled to tell the world that OWOX BI made it to the Leader position in G2 Crowd 2019 report!

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News 30 April 2019

How to predict growth areas and risks in a marketing plan based on data

OWOX BI can now predict the implementation of a marketing plan based on your data, market data, and machine learning. In this article, we explain why to build forecasts and how...

 
News 29 March 2019

New OWOX BI algorithm for collecting session data

Get raw unsampled session data without delay and with each hit counted thanks to a new OWOX BI algorithm.

 
News 31 August 2018

OWOX BI Updates That Will Level Up Your Marketing Analytics

Learn about Smart Data reports that show the influence of your online efforts on offline sales, new method of session data collection to get you more accuracy in BI Pipeline,...

 
News 27 June 2018

Google Introduces New Brands for Marketing and Analytics Tools

Learn about the new brands and banger features brought by the Google product updates for more convenience and efficiency.

 
News 14 April 2018

Updates and Improvements in OWOX BI Attribution

Learn more about the new improvements in OWOX BI Attribution: evaluating the input of marketing channels into nonlinear customer journeys, and new integrations...

 
News 15 January 2018

2017 Results and 2018 Outlook – OWOX BI

Throughout the last year, OWOX BI has evolved with many new features we offer to our clients. Find out how these updates can benefit your business, and what ambitious plans...

 
News 21 February 2017

New Features and Improvements in OWOX BI Attribution

The Funnel-Based attribution model is now available in the Basic plan. You can set up funnel steps for businesses of any type and scale. The calculations...

 
News 24 January 2017

Free Trial and Other Changes to Our Pricing

Find out what changes were made to OWOX BI pricing, what features are now available in the updated plans, and answers to any questions you may have.

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Cohort analysis: what it is, how to conduct it, and how to apply the results

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How to Stay on Budget Using Google Analytics 360

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How to Avoid and Fix Setup Mistakes in Google Analytics

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