News

 
News 04 December 2019

Top 2019 resources on digital marketing — OWOX rating

Our top list of must-read resources from 2019 to be on the cutting edge of modern digital marketing in 2020. Leave us a comment if you agree or disagree with this rating!

251
5456
 
News 04 November 2019

Best marketing resources for 2019 — Vote for favorite

Finding quality marketing resources can be challenging — there’s lots of theory and few applications of it. If you’re having trouble finding good blogs for marketing...

153
4127
 
News 31 August 2019

Google Analytics App + Web – A detailed look at the new functionality

Google Analytics has presented a new measurement tool called App + Web that allows you to combine data from your website and mobile applications. We tested this new tool,...

126
3810
 
News 17 July 2019

Things I learned at Marketing Analytics Summit 2019 in Las Vegas [Day 2]

What is a party for one day? The second day of Marketing Analytics Summit was as a fountain of insights. We talked about data strategy, psychology and leadership, and how to...

172
5279
 
News 17 July 2019

Things I learned at Marketing Analytics Summit 2019 in Las Vegas [Day 1]

Mariia Bocheva visited Marketing Analytics Summit in Las Vegas, one of the biggest event for analysts in the US. This article is a brief recap of talks and discussions of the...

172
4013

Subscribe to master the secret art of successful analytics

Details in the first letter

Subscribe
 
News 03 May 2019

OWOX BI hits the top of Marketing Analytics list of G2 Crowd 2019 Report

We’re thrilled to tell the world that OWOX BI made it to the Leader position in G2 Crowd 2019 report!

155
4429
 
News 30 April 2019

How to predict growth areas and risks in a marketing plan based on data

OWOX BI can now predict the implementation of a marketing plan based on your data, market data, and machine learning. In this article, we explain why to build forecasts and how...

150
4193
 
News 29 March 2019

New OWOX BI algorithm for collecting session data

Get raw unsampled session data without delay and with each hit counted thanks to a new OWOX BI algorithm.

138
4470
 
News 31 August 2018

OWOX BI Updates That Will Level Up Your Marketing Analytics

Learn about Smart Data reports that show the influence of your online efforts on offline sales, new method of session data collection to get you more accuracy in BI Pipeline,...

154
4021
 
News 17 August 2018

Fresh Google Updates You Can’t Miss Out

Discover how the new features of the Google Marketing Platform can help with your business tasks, and find out what other important updates are coming soon.

234
4821
 
News 27 June 2018

Google Introduces New Brands for Marketing and Analytics Tools

Learn about the new brands and banger features brought by the Google product updates for more convenience and efficiency.

104
3256
 
News 14 April 2018

Updates and Improvements in OWOX BI Attribution

Learn more about the new improvements in OWOX BI Attribution: evaluating the input of marketing channels into nonlinear customer journeys, and new integrations...

138
3283
 
News 15 January 2018

2017 Results and 2018 Outlook – OWOX BI

Throughout the last year, OWOX BI has evolved with many new features we offer to our clients. Find out how these updates can benefit your business, and what ambitious plans...

136
4320
 
News 21 February 2017

New Features and Improvements in OWOX BI Attribution

The Funnel-Based attribution model is now available in the Basic plan. You can set up funnel steps for businesses of any type and scale. The calculations...

136
3774
 
News 24 January 2017

Free Trial and Other Changes to Our Pricing

Find out what changes were made to OWOX BI pricing, what features are now available in the updated plans, and answers to any questions you may have.

187
4444

Our YouTube

Live 12 April 2018

Cohort analysis: what it is, how to conduct it, and how to apply the results

Live 1 March 2018

How to Stay on Budget Using Google Analytics 360

Live 14 December 2017

How to Avoid and Fix Setup Mistakes in Google Analytics

See all videos