OWOX Blog

How to Collect Reddit Ads Data into Snowflake

5 Best Free Marketing Analytics Tools for Data-Driven Teams in 2026

OWOX Reports Extension for Google Sheets vs. Connected Sheets: Deciding the Best Fit for Your Reporting Needs

Top Digital Analytics and Marketing Automation Solutions in 2026

12 Best Tools for Data Preparation in 2026

Google Analytics Alternatives: GDPR-Compliant Options in 2026

Top 10 Google Analytics Alternatives in 2026

Top 21 Data Analysis Tools for 2026

[GA4] BigQuery Export: How to Connect Step-by-Step

Top Marketing Attribution Software and Tools in 2026

Google BigQuery: The Best Marketing Data Warehouse in 2026

Step-by-Step Guide to Connecting Looker Studio with BigQuery

Top 10 Marketing Reporting Tools for Advertising in 2026

A Complete Looker Studio Overview for Beginners

14 Best Reporting Tools and Software for Decision-Making in 2026

Looker Studio Templates for Marketers in 2026

Top 15 ETL Tools for Marketing Data Collection in 2026

Looker and Looker Studio: Actionable Insights with OWOX Data Marts

Data-Driven Marketing: The Ultimate Guide

Exploring BigQuery's Role in Marketing Analytics in 2026

The Ultimate Guide to Effective Management of Marketing Budget

Photo Sizes for Facebook: A Guide to All Facebook Image Sizes in 2026

Mastering Marketing Efficiency Ratio (MER) for Improved Campaign Performance

Effective Methods to Evaluate the Effectiveness of Display Advertising Campaign

Your Roadmap to Customer Lifetime Value (LTV): An Ultimate Guide

A Comprehensive Guide to Cost Per Lead in Marketing

Understanding CTR: What Defines a Good Click-Through Rate?

What is Cost Per Click in Advertising: CPC Formula and Calculation

Achieving Success with SMART Marketing Goals

Understanding the Basics: How Omnichannel Performance Marketing Works

An Overview of Marketing Metrics

How to measure post-view conversions

Top 6 Strategies to Maximize Your ROAS for Social Media Ads

PPC Reporting Made Simple: Metrics, Tools, and Strategies That Drive Results

Comparing Accuracy: SEMrush vs SimilarWeb

Comprehensive Guide to Channel Strategy in Marketing

Top 25 Marketing KPIs and Digital Metrics to Measure in 2025

Interpreting LTV:CAC Ratio: What the Numbers Reveal

Measuring Marketing Performance: A Guide to Maximize Results

What is a Funnel in Marketing

How to Calculate Return on Investment for Marketing Campaigns in 2026

Performance Marketing Strategy: 7 Key Steps to Achieve Better Results in 2025

What Is Wrong with Your KPIs and How to Fix Them

Marketing Mix: A Guide to Channel Marketing

What is ROAS in Marketing?

The Analyst’s Survival Guide to Ad-hoc Requests from Business Teams

What Are Slowly Changing Dimensions? Types, Examples & Best Practices

The Three Types of Fact Tables

OWOX Data Marts vs Airbyte for Snowflake

Governed Metrics Without a Full Semantic Layer: Mastering Output Schemas

AWS Athena 101: Serverless Data Warehouse on S3 Explained

Snowflake Pricing Explained: Compute Credits, Storage, and Cost Control

How to Collect Shopify Data into Snowflake

How to Collect LinkedIn Ads Data into Snowflake

Snowflake vs BigQuery: A Detailed Comparison

From Backlog to Library: Turning Tickets into Reusable Data Marts

How to Load Microsoft Ads Data into Snowflake with OWOX Data Marts

How to Choose a Data Warehouse: A Practical Guide for Data Analysts

Automate Snowflake to Google Sheets Reporting with OWOX Data Marts

Snowflake for Data Analysts: How to Turn Your Warehouse Into a Reusable Reporting Layer

Collect TikTok Ads Data into Snowflake for Trusted Paid Media Reporting

How to Load Google Ads Data into Snowflake with OWOX Data Marts

Why Snowflake Became the Most Popular Cloud Data Warehouse

What Is Snowflake? A Beginner’s Guide

How to Build a Marketing Attribution Model in BigQuery

How to Blend GA4 Conversions with Advertising Spend

How to Build a CAC Report: Unify Ad Spend and CRM Data

Collect Facebook Ads Data into Snowflake with OWOX Data Marts Step by Step

How to Turn Snowflake into a Self-Service Marketing Analytics Engine

From Analyst Bottleneck to Scalable Reporting: Packaging Data for Non-SQL Users

Understanding the PERCENTRANK Function in Google Sheets: Rank Data by Percentile

Mastering the RANK Function in Google Sheets: Rank Values Like a Pro

Free Google Ads to BigQuery Connector by OWOX: Take Control of Your Ad Data at Scale

How to Calculate LTV with CRM and ERP

How Does ERP Analytics Transform Business? 5 Key Ways

How to Use the QUARTILE Function in Google Sheets for Data Analysis

Mastering the PERCENTILE Function in Google Sheets: Calculate Percentile Ranks with Ease

Google Sheets to BigQuery: How to Scale Your Analyst Workflow Without Buying New Tools

Business Users Want “Real-Time Data”: Defining Freshness SLAs

How to Sort Data in Google Sheets: A Complete Guide

Free Microsoft Ads to BigQuery Connector by OWOX: Centralize, Scale, and Own Your Search Data

7 Biggest Data Transformation Challenges in 2025

Optimizing Your Data with TRIM, CLEAN, and T Functions in Google Sheets

How to Use the REPT Function in Google Sheets for Data Customization

Navigating Through Weeks With WEEKDAY and WEEKNUM Google Sheets Functions

How to Use Data Validation in Google Sheets for Clean Data

The Critical Role of Data Freshness in Business Decision-Making in 2025

BigQuery String Functions: Syntax and Usage Examples

BigQuery Date Functions Explained

Mastering the TEXT Function in Google Sheets: Formatting Made Simple

How to Use SPARKLINE in Google Sheets for Data Visualization

Effortless Text Combination in Google Sheets with & and CONCATENATE Function

Mastering Slicers in Google Sheets: The Ultimate Guide

Step-by-Step Guide to Exploratory Data Analysis in Google Sheets

How to Search in Google Sheets: Tips and Shortcuts

Free Open Exchange Rates to BigQuery Connector by OWOX: Take Full Control of Your Currency Data

Free LinkedIn Pages to BigQuery Connector by OWOX: Own Your Organic Page Insights

Free Reddit Ads to BigQuery Connector by OWOX: Own the Data Behind Your Campaigns

Free Facebook Ads to BigQuery Connector by OWOX: Take Control of Your Ad Data at Scale

Exploring New BigQuery Capabilities: What’s Available and What’s Next

5 Data Mistakes Even Smart Marketers Make All the Time

8 Reasons to Export GA4 Data to BigQuery

The Plan: Stage #1 of the Data Analysis Process

Delivering Insights: Stage #4 of the Data Analysis Process

Mastering the UNIQUE Function in Google Sheets

Data Preparation: Stage #3 of the Data Analysis Process

Exploring QUERY Function in Google Sheets: The Full Guide

Joining tables in SQL | INNER, LEFT, RIGHT, FULL JOIN, UNION

Mastering ARRAYFORMULA in Google Sheets

Data Collection: Stage #2 of the Data Analysis Process

Top 5 Problems Businesses Face in Data Analytics (And How to Overcome Them)

What is Data Analytics?

How to Use SUBQUERIES in SQL with Examples

Everything About VLOOKUP in Google Sheets

How to Split Cells in Google Sheets

How to Connect BigQuery to Google Sheets

Learn Basic SQL Queries in 20 minutes (Part 2) | Data Analytics for Beginners

Linking Database Tables | Primary & Foreign Keys

Why, When & Which Data Warehouse Is Perfect for Your Business Needs

Corporate Reporting in Spreadsheets

What is a Query?

How to Use ChatGPT To Write SQL Queries For BigQuery From Scratch

Learn Basic SQL Queries in 20 minutes (Lesson 1) | Data Analytics for Beginners

GA4 Events Data Schema in BigQuery

How to Query GA4 Event Data in BigQuery

How to Build a GA4 User Acquisition Standard Report in BigQuery

OWOX BigQuery Reports Extension for Google Sheets

What is Customer Lifetime Value?

What is data-driven marketing in 2024?

8 Data Analytics Terms Everyone Should Know

The Critical Role of Data Freshness in 2024

What Are Metrics & Dimensions?

What Are KPIs? 7 TIPS For Defining YOURS

Top 7 Use Cases of Server-Side Tracking

Beyond Pixels: Server-Side Tracking in 2024

Marketing Mix Modeling

What is Business Intelligence in 2024?

Client-side Tracking vs Server-side Tracking. 8 main differences

How to Upload Google Ads BigQuery Raw Data in 2025

How to Maximize Your Customer Lifetime Value (LTV) in 2026

How to Install Google Tag Manager (GTM) in 2025

Import Microsoft Ads (Bing Ads) Data into Google Analytics 4

Your Ultimate Guide to Setting Up Criteo Campaigns Tracking in Google Analytics 4

How to Upload Data from Instagram to Google BigQuery

A Comprehensive Guide on How to Upload Facebook Ads to BigQuery

What is Google Client ID in GA4: Detailed Setup Guide for 2025

How You Can Connect BigQuery to Excel for Seamless Data Management

How To Connect Google Sheets to BigQuery: 3 Ways

BigQuery to Looker Studio: A New Approach to Dynamic Visualization and Report Automation

Google Ads Enhanced Conversions: What They Are and How to Set Them Up

A Simple Guide to Website Analytics for Traffic Insights

Data Quality Check: Monitoring Accuracy and Reliability

Data Masking Use Cases: Real-World Examples Across Industries

How to Recognize and Fix the (Not Set) Value in Google Analytics Reports

Automate Google Analytics 4 Reports Effortlessly in Google Sheets

RFM Analysis: Learn more about your customers and RFM Segmentation

BigQuery Standard SQL in Marketing: Advantages and Examples of Its Usage

How to Restore Data Accidentally Deleted from Google BigQuery

Solving the GDPR Problem with a GTM Server-side Tagging

A Complete Guide on Business Intelligence

How to Import Non-Google Advertising Costs to GA4 for Better ROAS

How to Track Facebook Ads in Google Analytics 4: An Overview

Master BigQuery Reporting: Essential SQL Templates for GA4

Google BigQuery 101: Simple Queries to Practice in SQL

How OWOX BI Built & Optimized a Custom Marketing Attribution Model for SaaS Business

A Comprehensive Guide On Measuring Your Online Advertising Effectiveness

Unified ROAS Measurement: How to Import Facebook Ads Data into Google Analytics 4

How to Add Google Analytics 4 to a Facebook Page and Get Brilliant Reports

Google BigQuery data structure: How to get started with cloud storage

How to Select Funnel Steps Correctly When Setting Up Attribution

Getting Started with Data Transformation: A Clear Guide

Why OWOX BI Is the Best Solution for Importing Cost Data to Google Analytics 4

How OWOX BI Server-Side Tracking Helped Identify True Acquisition Sources Behind 30%+ (Direct) / (none) Conversions

UTM ID — What it is and why you need to add it to your ad tracking now

How OWOX Reports Helped Reformation Make Data-Backed Decisions

How OWOX Reports Streamlined Operations for WorkSimpli, Saving Over 10 Hours Weekly

How OWOX BI Helped a Large E-Commerce Brand Boost ROAS by 23% and Save Over $5K Monthly

How OWOX BI Transformed Avrora's Analytics: From Disconnected Data to Cost-efficient Insights

How to Increase PPC Advertising ROI 2.2x for an Enterprise Retailer

How ZOOD Went From Manual Weekly Reporting to Automated Daily Reports In Just 6 Weeks

Accurate Data for More Revenue with All-in-one CMO Dashboard: MotionVFX Case Study

How ArtPix 3D Revolutionized Data Analytics with OWOX BI

Saving Historical Google Analytics Universal Data for Year-over-Year Reporting

How OWOX BI Empowered ON Clinic to Accurately Connect Marketing Expenses with Revenue

Aligning Marketing and Revenue Goals with Privacy-centric Analytics in PandaDoc

How to save 80% on advertising costs — case study of eBike manufacturer Delfast

Setting Up Advanced Analytics for a Mining Company: Hiveon Success Story

Setting Up Advanced Analytics For A CS:GO Trading Site

LTV: How to Use Available Data to Predict Customer Value

How to Set Up Advanced Analytics for an Online Movie Streaming Service

How to Calculate the Cost of Delivery and ROMI considering Purchased Orders

How to Get Quick Access to All Product KPIs Important to E-commerce

How to automate marketing reporting in the restaurant business

EVA.UA Case Study: How to Execute a Promotional Sales Plan with Real-time Data

How to use advanced analytics to reduce low-quality applications and increase conversions

How to Build Cross-Platform Analytics and Automated Reporting for a Large Marketplace

Unlocking Facebook Ads Insights: The Importance of Raw Data Collection

How to Monitor the Quality of Your Data When You Have Dozens of Websites: An FxPro Case Study

How to Automate Ad Campaign Reports for a Digital Agency

How to Drive Sales in Real Time: Pigu Group Case Study

How to Track Post-view Conversions and Learn the Effectiveness of Video Ads - Case 1+1 Digital

Fabelio Case Study: How to Align Online and Offline Customer Actions

How to identify ROPO: online influence on offline purchases

ROPO analysis: How useful is it for omnichannel marketing analytics

How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall

9 Steps to Know Everything: Building Marketing Analytics for Comfy

How to increase ROI 2.5 times while cutting ad costs in half

How to boost sales and customer loyalty by fixing errors on the checkout page

Case Study: Tackling Fraud in CPA Networks for a Major European Bank

How to improve internal analytics using the ML funnel-based attribution model

IQ Option Analyzes Assisted Conversions of AdWords Campaigns

How to use customer cohort analysis to measure ad performance

Darjeeling’s Success Story: ROPO Analysis Proves That 40% of Customers Visit the Company’s Website before Buying Offline

Citrus Improves Sales by Analyzing the Competition

How to measure the ROPO effect for an omnichannel retailer

Abandoned Carts: How Orcanta Increased Email Marketing Revenue by 126%

How to improve the advertising-to-sales ratio by 10%

How to achieve a 15% email conversion rate for a travel agency

Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%

boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis

How to measure ad success and increase ROAS by consolidating data

How to discover 2.4 times more keywords assisting in conversions and increase PPC advertising ROI by 17%

How to optimize advertising campaigns with assisted conversions in Google BigQuery

How to increase email-driven revenue by 237% and optimize ad spend

How OWOX BI Pipeline Helps Contentmart's Customer Experience & Engagement

Rozetka Receives 23% ROI and 18% Increase in Direct Marketing Revenue

Rozetka increases average order value by 9% and direct marketing revenue by 18%

SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget

How to increase revenue through optimization of advertising costs for a booking service

Season 2: Episode #30 | Top 5 Reasons Data Analysts Hate SaaS Tools (And What They Really Want)

Season 2: Episode #29 | From Firefighting to Strategic Analysis: Elevating the Analyst Role

Season 2: Episode #28 | Training Business Users: Setting Boundaries for Data Exploration

Season 2: Episode #27 | Self-Service Reporting: Empowering Users Without Losing Sleep

Season 2: Episode #26 | The Hidden Costs of Copy-Paste Reporting

Season 2: Episode #25 | Building a Reusable SQL Library: Best Practices & Pitfalls

Season 2: Episode #24 | The Analyst's Dilemma: Balancing Control and Collaboration

Season 2: Episode #23 | Version Control in Analytics and Why It Matters

Season 2: Episode #22 | Smarter Insights with Less Effort Using Augmented Analytics

Season 2: Episode #21 | Facepalm Moments in Analytics and What They Teach Us

Season 2: Episode #20 | Building Trust Through Data Lineage

Season 2: Episode #19 | How to Spot and Fix Hidden Data Issues

Season 2: Episode #18 | Navigating the Self-Service Analytics Paradox

Season 2: Episode #17 | ​Mastering Data Preparation Challenges with OWOX BI​

Season 2: Episode #16 | Building a Product Analytics Culture in Your SaaS Company

Season 2: Episode #15 | Understanding Data Masking and Its Role in Data Privacy

Season 2: Episode #14 | The Future of Data Democratization: From Dashboards to Dialogue

Season 2: Episode #13 | The Role of Data Modeling in Effective Data Management

Season 2: Episode #12 | The Power of Data-Driven Decisions in Today's Business Landscape

Season 2: Episode #11 | The Art of Asking the Right Questions in Data Analytics

Season 2: Episode #10 | Empowering Teams with Data Activation Strategies

Season 2: Episode #9 | A Quick Guide to Data Analytics Implementation

Season 2: Episode #8 | First-party Data, Second-party, Third-party, and Zero-party Data Explained

Season 2: Episode #7 | Top Business KPIs Every Company Should Track for Success

Season 2: Episode #6 | The Four Horsemen of Digital Marketing Analytics

Season 2: Episode #5 | Common Mistakes in Data Analysis and How to Avoid Them

Season 2: Episode #4 | Top Skills for Data Analysts in 2025

Season 2: Episode #3 | The Impact of Data Culture on Business Growth

Season 2: Episode #2 | Top 3 Major Marketing Blind Spots in 2025

Season 2: Episode #1 | Redefine Reporting and Eliminate Routine with Data Marts

Season 1: Episode #10 | Christmas Special: 7 Gifts from OWOX in 2024

Season 1: Episode #9 | How to Use Marketing Mix Modeling to Increase ROI

Season 1: Episode #8 | Ad Hoc Reporting and Why It Matters for Businesses

Season 1: Episode #7 | The Art of Marketing Analytics: A Deep Dive

Season 1: Episode #6 | Data Democratization: Embracing Trusted Data to Transform Your Business

Season 1: Episode #5 | Top 5 Problems Businesses Face in Data Analytics

Season 1: Episode #4 | Top Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4

Season 1: Episode #3 | The Critical Role of Data Freshness in Business Decision-Making

Season 1: Episode #2 | Crucial "Dos" and "Don'ts" of Marketing Analytics

Season 1: Episode #1 | Post-Cookie World: Insights for Marketers

How to get insights from your data: The questions marketers aren’t asking (but should)

Analytics Career Survival Hackathon 2025

Own Your Data - How Data Analysts Can Collect Any Data For Free

The Essential Guide to Data Analytics

How To Use Analytics To Boost Your Marketing Effectiveness

Customizable Marketing Reports in Minutes & Accurate Acquisition Tracking

Mastering Marketing KPIs: How to Evaluate Your Marketing Performance

Cracking the Attribution Code: Use The Power of Data to Supercharge ROI

How to Automatically Import Non-Google Advertising Cost Data to Google Analytics 4 for FREE

Webinar on Advanced Techniques in Data Blending

Eliminating Blind Spots in Digital Marketing

Learn Expert Tips on Sessionizing in GA4

Conversion Modeling: The New Era of Marketing Efficiency Measurement in a Cookieless World

Maximizing ROI with Data Quality: A Marketer's Guide