Vadym Kramarenko
Growth Marketing Manager
Vadym Kramarenko is a Growth Marketing Manager at OWOX, where he drives user acquisition and product-led growth strategies. He hosts the OWOX podcast, interviewing analytics professionals about data-driven marketing, attribution, and reporting best practices. Vadym specializes in turning complex analytics concepts into practical, actionable marketing frameworks.
- What is Ad Hoc Reporting? How to Answer a One-Off Question
- How to Connect Criteo Ads to BigQuery with OWOX Data Marts
- How to Connect Google Ads to BigQuery with OWOX Data Marts
- How to Connect LinkedIn Ads to BigQuery with OWOX Data Marts
- How to Connect LinkedIn Pages to BigQuery with OWOX Data Marts
- How to Connect Microsoft Ads to BigQuery with OWOX Data Marts
- How to Load Open Exchange Rates into BigQuery with OWOX Data Marts
- How to Connect Reddit Ads to BigQuery with OWOX Data Marts
- TikTok Ads to BigQuery: Free Connector and Setup Guide
- How to Connect X Ads (Twitter Ads) to BigQuery with OWOX Data Marts
- Machine Learning in Marketing: The Uses Your Data Can Actually Support
- Bad Data Visualization Examples, and How to Redraw Each One
- Facebook Ads vs GA4 Conversions: Why the Numbers Differ
- Facebook Ads Report Templates: What Each One Answers
- GA4 Measurement Protocol: Send an Event and Debug It
- Marketing Reports: How to Build One That Changes a Decision
- BigQuery CREATE TABLE and DROP TABLE: Syntax and Examples
- BigQuery DML: INSERT, UPDATE, DELETE and MERGE with Tested Examples
- BigQuery Navigation Functions: LAG, LEAD, LAST_VALUE and PERCENTILE_CONT
- BigQuery Updates for Analysts: What Changed in 2025 and 2026
- BigQuery ROW_NUMBER, RANK, DENSE_RANK and NTILE, with Tested Examples
- BigQuery SQL: Syntax, Clause Order and Tested Examples
- BigQuery Statistical Aggregate Functions: STDDEV, VARIANCE, CORR and Median
- BigQuery Data Types: Which to Use, with Sizes, Limits and Tested Examples
- BigQuery Visualization Tools: Data Studio, Looker, Sheets, Power BI, Tableau and Excel Compared
- BigQuery Window Functions: OVER, PARTITION BY, Frames and LAG, with Examples
- Database vs Data Warehouse vs Data Lake: What Each One is for and Where Your Data Belongs
- Common Data Quality Issues and How to Fix Them
- Customer Lifetime Value: Formula, Calculation and Analysis
- What is Data Freshness? How to Measure It and How Fresh a Decision Needs
- How to Measure Online Advertising Effectiveness
- Website Traffic Analysis: What It is and How to Do It
- What is Cohort Analysis: How to Build and Read a Cohort Report
- What is Raw Data? Definition, Examples and What Aggregation Loses
- Who is Responsible for Data Quality? A RACI for Analytics Teams
- Facebook Post and Photo Sizes for 2026, from Meta's Own Specs
- How to Connect Facebook Ads to BigQuery with OWOX Data Marts
- Google Analytics and GDPR Compliance in Europe
- Google Analytics Alternatives: The Main Options Compared
- 25 Marketing Metrics and KPIs to Track, with Formulas
- How to Calculate Marketing ROI, and Defend the Number
- UTM Tags and UTM Parameters Explained: How to Use Them in GA4
- LTV:CAC Ratio: Formula, Benchmarks and What the Number Tells You
- Channel Mix in Marketing: What It is and How to Build Yours
- Semrush vs Similarweb: Which is More Accurate? A Test on 787 Websites
- Track Instagram Traffic in Google Analytics 4
- How to Track X (Twitter) Traffic and X Ads in Google Analytics 4
- What is CTR, and What is a Good Click-Through Rate?
- What is ROAS in Marketing? Formula, Examples and What Counts as Good
- BigQuery Array Functions: Syntax and Tested Examples
- BigQuery Date Functions: Syntax, Examples and Common Errors
- DATE vs DATETIME vs TIMESTAMP in SQL: Which Type to Choose
- BigQuery Datetime Functions: Syntax and Tested Examples
- JOIN vs UNION in SQL: The Difference, with Examples
- BigQuery Pricing: What Queries and Storage Cost, with Examples
- WHERE vs HAVING vs QUALIFY in SQL: Which Filter to Use
- BigQuery Timestamp Functions: Syntax and Tested Examples
- How to Load Data into BigQuery: Every Method and When to Use It
- BigQuery String Functions: Syntax and Tested Examples
- Is BigQuery a Data Warehouse or a Data Lake? A Marketing Guide
- ARRAYFORMULA in Google Sheets: How to Use Array Formulas
- How to Average in Google Sheets: AVERAGE and AVERAGEIF
- How to Make a Bar Graph in Google Sheets, with Error Bars
- ROUND, CEILING and FLOOR in Google Sheets: Rounding Guide
- CHAR Function in Google Sheets: List of Codes and Examples
- How to Make a Chart in Google Sheets: Types and Settings
- CONCATENATE and & in Google Sheets: Combine Text from Cells
- COUNT and COUNTA in Google Sheets: Differences and Examples
- COUNTIF and COUNTIFS in Google Sheets: Criteria and Examples
- Data Validation in Google Sheets: Rules, Lists and Formulas
- Google Sheets QUERY by Date: Formulas, Examples and Fixes
- Date Functions in Google Sheets: DATE, DATEDIF, EDATE
- Dates and Times in Google Sheets: Formulas and Formats
- DAY, DAYS and DAYS360 in Google Sheets: Formulas, Examples
- EXACT Function in Google Sheets: Case-Sensitive Comparison and Lookup
- Exploratory Data Analysis in Google Sheets: A Step-by-Step Guide
- FIND and SEARCH Functions in Google Sheets: How to Use Them
- FILTER Function in Google Sheets: Formula and Examples
- MATCH Function in Google Sheets: Find the Position of a Value
- Convert Currency in Google Sheets with GOOGLEFINANCE
- GOOGLEFINANCE in Google Sheets: Syntax and Attributes List
- HLOOKUP in Google Sheets: Syntax, Examples and Errors
- Find and Replace in Google Sheets: Options, Regex and Examples
- How to Sort Data in Google Sheets: By Column, by Multiple Columns, by Date and by Color
- How to Split Cells in Google Sheets: Menu and SPLIT Formula
- IF with VLOOKUP in Google Sheets: Formulas and Examples
- How to Wrap Text in Google Sheets: Menu, Toolbar and Fixes
- IF Function in Google Sheets: Formula, AND, OR and Nested IF
- IFS Function in Google Sheets: Multiple Conditions
- IMPORTDATA in Google Sheets: Import a CSV or TSV File from a URL
- IMPORTFEED in Google Sheets: Import an RSS or Atom Feed
- IMPORTHTML in Google Sheets: Import a Table or a List from a Web Page
- IMPORTRANGE in Google Sheets: Formula, Examples and Errors
- IMPORTXML in Google Sheets: Syntax, XPath Examples and Errors
- INDEX MATCH in Google Sheets: Formula, Examples and Errors
- JOIN and TEXTJOIN in Google Sheets: Syntax and Examples
- XLOOKUP vs VLOOKUP in Google Sheets: The Key Differences
- LEFT, RIGHT and MID in Google Sheets: Extract Part of a Text
- LEN Function in Google Sheets: Count Characters in a Cell
- How to Link Cells, Tabs and Sheets in Google Sheets
- LOOKUP Function in Google Sheets: Syntax, Examples, Limits
- MAX, MIN and MEDIAN in Google Sheets: Formulas and Examples
- MONTH and EOMONTH in Google Sheets: Formulas and Examples
- NOW and TODAY Functions in Google Sheets: Formulas and Tips
- OWOX Data Marts vs Connected Sheets: Which One Fits Your Reporting
- PERCENTILE Function in Google Sheets: PERCENTILE, PERCENTILE.INC and PERCENTILE.EXC
- PERCENTRANK Function in Google Sheets: The Percentile Rank of a Value
- Pivot Charts in Google Sheets: Make a Chart from a Pivot Table
- Pivot Tables in Google Sheets: How to Create and Use Them
- QUARTILE Function in Google Sheets: How to Calculate Quartiles, IQR and Outliers
- QUERY Function in Google Sheets: Syntax, Clauses, Examples
- QUERY vs VLOOKUP in Google Sheets: Which One to Use
- QUERY with CONCATENATE in Google Sheets: Join Two Columns
- QUERY with IMPORTRANGE in Google Sheets: Formula, Examples
- QUERY with UNIQUE in Google Sheets: Return Distinct Rows
- RANK Function in Google Sheets: RANK, RANK.EQ and RANK.AVG
- REGEX in Google Sheets: REGEXMATCH, REGEXEXTRACT, REGEXREPLACE
- How to Remove Duplicates in Google Sheets, and Prevent Them
- REPLACE Function in Google Sheets: Syntax and Examples
- REPT Function in Google Sheets: Repeat Text, Pad Values and Draw In-Cell Bars
- How to Search in Google Sheets: Ctrl+F and the SEARCH Function
- Slicers in Google Sheets: How to Add, Use and Save Them
- SORT and SORTN in Google Sheets: Syntax, Top N and Ties
- SPARKLINE in Google Sheets: Chart Types, Options and Examples
- SUBSTITUTE Function in Google Sheets: Replace Text, One or Several Values
- How to Sum in Google Sheets: SUM, SUMIF and SUMIFS Formulas
- Tables in Google Sheets: How to Create, Format and Reference Them
- TEXT Function in Google Sheets: Format Codes and Examples
- How to Calculate Time in Google Sheets: TIME Functions Guide
- TRIM, CLEAN and T in Google Sheets: Remove Spaces and Hidden Characters
- UNIQUE Function in Google Sheets: Syntax, Examples and Errors
- UPPER, LOWER and PROPER in Google Sheets: Change Text Case
- VLOOKUP in Google Sheets: Formula, Another Sheet and Examples
- VLOOKUP with Multiple Criteria in Google Sheets: 5 Ways
- Day of the Week and Week Number in Google Sheets: WEEKDAY, WEEKNUM
- WORKDAY and NETWORKDAYS in Google Sheets: Count Working Days
- YEAR and YEARFRAC in Google Sheets: Get the Year from a Date and the Years Between Two Dates
- How to Load Facebook Ads Data into Snowflake with OWOX Data Marts
- Why Open-Source Analytics is the Future for Analysts
- Marketing Attribution Models: How Each One Works and How to Build Your Own
- How to Load Microsoft Ads Data into Snowflake with OWOX Data Marts
- What is Snowflake? A Beginner's Guide to the Cloud Data Warehouse
- Snowflake for Data Analysts: How to Turn Your Warehouse into a Reusable Reporting Layer
- How to Load TikTok Ads Data into Snowflake with OWOX Data Marts
- What is ETL? The Process, Pipelines, ETL vs ELT and How to Choose a Tool
- How to Connect Criteo Ads to Google Sheets with OWOX Data Marts
- How to Connect LinkedIn Ads to Google Sheets with OWOX Data Marts
- How to Connect LinkedIn Pages (Company Page Analytics) to Google Sheets with OWOX Data Marts
- How to Connect Microsoft Ads (Bing Ads) to Google Sheets with OWOX Data Marts
- How to Connect Open Exchange Rates to Google Sheets with OWOX Data Marts
- How to Connect Reddit Ads to Google Sheets with OWOX Data Marts
- How to Connect TikTok Ads to Google Sheets with OWOX Data Marts
- How to Connect X Ads (Twitter Ads) to Google Sheets with OWOX Data Marts
- BigQuery for Marketing Analytics: What Changed in 2026
- Reclaim Marketing Reports: A 2025 Guide for Analysts
- Top 10 Advertising Reporting Tools in 2026
- The Art of Data-Driven Marketing in 2026
- Looker Studio Templates for Marketers in 2026
- Looker Studio Tutorial: A Simple Overview to Get Started
- Marketing Efficiency Ratio (MER) for Campaign Optimization - 2026
- SMART Marketing Goals for 2026 Success
- CPC in Advertising: Cost per Click Formula and Calculation
- Comprehensive Guide to Marketing Channel Strategy
- Marketing Performance: Metrics and Strategies in 2026
- How to Create Performance Marketing Strategy in 2026
- Google Analytics 4: What Changed and What Comes Next
- Key Benefits of Google Analytics 4
- Histogram vs Bar Graph: Key Differences Explained
- Top Graph and Chart Types for Data Visualization in 2025
- Data Reporting in 2025: What It is and How to Do It
- Smart Decision-Making with Automated Reporting
- Data Visualization: Your Gateway to Decision-Making in 2025
- How to Tell a Great Story with Data: A Full Guide
- What is Data Visualization: Examples, and Tools for 2025
- Essential GA4 Reports Every Marketer Should Know
- Must Have Skills for the Modern Marketing Analyst
- Google Analytics 4 in Depth: Capabilities and Limits
- The Essential Guide to Marketing Analytics
- Trending E-Commerce Reports for Valuable Insights in 2025
- Master Website Conversions for Your Business Goals in 2025
- Web Analytics Statistics: How to Become a Data Scientist
- A Complete Guide on Business Intelligence
- Enrich Digital Marketing Reports with Sales Data
- GA4 Metrics and Dimensions: The Key Ones Explained
- Social Media Dashboards for Data-Driven Marketing
- Understanding LinkedIn Ads Dashboard and Reporting in 2024
- KPI Dashboards: Data-Driven Growth Decisions
- How to Set up Form Tracking in GA4 with Google Tag Manager
- Data Aggregation: Techniques, Examples and Tools
- Why Analysts Hate SaaS Tools
- From Firefighting to Strategy
- Train Business Users for Data Exploration
- Self-Service Reporting Done Right
- Hidden Costs of Copy-Paste Reporting
- Build a Reusable SQL Library
- Control vs. Collaboration in Analytics
- Version Control in Analytics
- Augmented Analytics for Smarter Insights
- Facepalm Moments in Analytics
- Building Trust Through Data Lineage
- Spot and Fix Hidden Data Issues
- The Self-Service Analytics Paradox
- Data Preparation Challenges
- Product Analytics Culture in SaaS
- Data Masking for Privacy & Security
- From Dashboards to Dialogue
- Data Modeling for Better Analytics
- Data-Driven Decision-Making
- Ask Better Data Questions
- Data Activation Strategies
- Data Analytics Implementation Guide
- Top Business KPIs Every Company Should Track
- Four Horsemen of Marketing Analytics
- Common Data Analysis Mistakes
- Top Data Analyst Skills in 2025
- Data Culture's Impact on Growth
- Top 3 Marketing Blind Spots in 2025
- Redefine Reporting with Data Marts
- 7 Gifts from OWOX in 2024
- Ad Hoc Reporting Explained
- The Art of Marketing Analytics
- Data Democratization for Business
- Top 5 Data Analytics Problems
- GA4 Tactics for More Traffic & Sales
- Data Freshness in Business Decisions
- Marketing Analytics Dos and Don'ts
- Post-Cookie Marketing Strategies
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