5 Best Free Marketing Analytics Tools for Data-Driven Teams in 2026
OWOX Reports Extension for Google Sheets vs. Connected Sheets: Deciding the Best Fit for Your Reporting Needs
Top Digital Analytics and Marketing Automation Solutions in 2026
12 Best Tools for Data Preparation in 2026
Google Analytics Alternatives: GDPR-Compliant Options in 2026
Top 10 Google Analytics Alternatives in 2026
Top 21 Data Analysis Tools for 2026
[GA4] BigQuery Export: How to Connect Step-by-Step
Top Marketing Attribution Software and Tools in 2026
Google BigQuery: The Best Marketing Data Warehouse in 2026
Step-by-Step Guide to Connecting Looker Studio with BigQuery
Top 10 Marketing Reporting Tools for Advertising in 2026
A Complete Looker Studio Overview for Beginners
14 Best Reporting Tools and Software for Decision-Making in 2026
Looker Studio Templates for Marketers in 2026
Top 15 ETL Tools for Marketing Data Collection in 2026
Looker and Looker Studio: Actionable Insights with OWOX Data Marts
Data-Driven Marketing: The Ultimate Guide
Exploring BigQuery's Role in Marketing Analytics in 2026
The Ultimate Guide to Effective Management of Marketing Budget
Photo Sizes for Facebook: A Guide to All Facebook Image Sizes in 2026
Mastering Marketing Efficiency Ratio (MER) for Improved Campaign Performance
Effective Methods to Evaluate the Effectiveness of Display Advertising Campaign
Your Roadmap to Customer Lifetime Value (LTV): An Ultimate Guide
A Comprehensive Guide to Cost Per Lead in Marketing
Understanding CTR: What Defines a Good Click-Through Rate?
What is Cost Per Click in Advertising: CPC Formula and Calculation
Achieving Success with SMART Marketing Goals
Understanding the Basics: How Omnichannel Performance Marketing Works
An Overview of Marketing Metrics
How to measure post-view conversions
Top 6 Strategies to Maximize Your ROAS for Social Media Ads
PPC Reporting Made Simple: Metrics, Tools, and Strategies That Drive Results
Comparing Accuracy: SEMrush vs SimilarWeb
Comprehensive Guide to Channel Strategy in Marketing
Top 25 Marketing KPIs and Digital Metrics to Measure in 2025
Interpreting LTV:CAC Ratio: What the Numbers Reveal
Measuring Marketing Performance: A Guide to Maximize Results
What is a Funnel in Marketing
How to Calculate Return on Investment for Marketing Campaigns in 2026
Performance Marketing Strategy: 7 Key Steps to Achieve Better Results in 2025
What Is Wrong with Your KPIs and How to Fix Them
Marketing Mix: A Guide to Channel Marketing
What is ROAS in Marketing?
The Analyst’s Survival Guide to Ad-hoc Requests from Business Teams
What Are Slowly Changing Dimensions? Types, Examples & Best Practices
The Three Types of Fact Tables
OWOX Data Marts vs Airbyte for Snowflake
Governed Metrics Without a Full Semantic Layer: Mastering Output Schemas
AWS Athena 101: Serverless Data Warehouse on S3 Explained
Data Masking Use Cases: Real-World Examples Across Industries
Why OWOX BI Is the Best Solution for Importing Cost Data to Google Analytics 4
RFM Analysis: Learn more about your customers and RFM Segmentation
How to Add Google Analytics 4 to a Facebook Page and Get Brilliant Reports
UTM ID — What it is and why you need to add it to your ad tracking now
How to Track Facebook Ads in Google Analytics 4: An Overview
Data Quality Check: Monitoring Accuracy and Reliability
How to Import Non-Google Advertising Costs to GA4 for Better ROAS
How OWOX BI Built & Optimized a Custom Marketing Attribution Model for SaaS Business
Getting Started with Data Transformation: A Clear Guide
Google Ads Enhanced Conversions: What They Are and How to Set Them Up
How to Upgrade Your Reports for Google Analytics 4 without a Headache
How You Can Connect BigQuery to Excel for Seamless Data Management
How OWOX BI Server-Side Tracking Helped Identify True Acquisition Sources Behind 30%+ (Direct) / (none) Conversions
How to Recognize and Fix the (Not Set) Value in Google Analytics Reports
What is Google Client ID in GA4: Detailed Setup Guide for 2025
Solving the GDPR Problem with a GTM Server-side Tagging
How to Restore Data Accidentally Deleted from Google BigQuery
Google BigQuery data structure: How to get started with cloud storage
Unified ROAS Measurement: How to Import Facebook Ads Data into Google Analytics 4
Top 3 Looker Studio Alternatives and Competitors
How to Install Google Tag Manager (GTM) in 2025
Master BigQuery Reporting: Essential SQL Templates for GA4
BigQuery Standard SQL in Marketing: Advantages and Examples of Its Usage
Import Microsoft Ads (Bing Ads) Data into Google Analytics 4
How to Save Historical Universal Analytics Data When Migrating to GA4
How to Maximize Your Customer Lifetime Value (LTV) in 2026
How to Select Funnel Steps Correctly When Setting Up Attribution
A Simple Guide to Website Analytics for Traffic Insights
A Complete Guide on Business Intelligence
What Remarketing Is and How to Set It Up in Google Ads and Google Analytics
A Comprehensive Guide On Measuring Your Online Advertising Effectiveness
Automate Google Analytics 4 Reports Effortlessly in Google Sheets
Your Ultimate Guide to Setting Up Criteo Campaigns Tracking in Google Analytics 4
How to Upload Google Ads BigQuery Raw Data in 2025
How to Upload Data from Instagram to Google BigQuery
Google BigQuery 101: Simple Queries to Practice in SQL
How To Connect Google Sheets to BigQuery: 3 Ways
A Comprehensive Guide on How to Upload Facebook Ads to BigQuery
BigQuery to Looker Studio: A New Approach to Dynamic Visualization and Report Automation
How OWOX Reports Helped Reformation Make Data-Backed Decisions
How ZOOD Went From Manual Weekly Reporting to Next-Level Automated Daily Reports In Just 6 Weeks
How OWOX Reports Streamlined Operations for WorkSimpli, Saving Over 10 Hours Weekly
How OWOX BI Transformed Avrora's Analytics: From Disconnected Data to Cost-efficient Insights
Saving Historical Google Analytics Universal Data for Year-over-Year Reporting
Aligning Marketing and Revenue Goals with Privacy-centric Analytics in PandaDoc
How ArtPix 3D Revolutionized Data Analytics with OWOX BI
Darjeeling’s Success Story: ROPO Analysis Proves That 40% of Customers Visit the Company’s Website before Buying Offline
Setting Up Advanced Analytics for a Mining Company: Hiveon Success Story
How to save 80% on advertising costs — case study of eBike manufacturer Delfast
How to measure the ROPO effect for an omnichannel retailer
How to improve internal analytics using the ML funnel-based attribution model
How to boost sales and customer loyalty by fixing errors on the checkout page
ROPO analysis: How useful is it for omnichannel marketing analytics
How to identify ROPO: online influence on offline purchases
How to optimize advertising campaigns with assisted conversions in Google BigQuery
How to increase ROI 2.5 times while cutting ad costs in half
How to measure ad success and increase ROAS by consolidating data
How to discover 2.4 times more keywords assisting in conversions and increase PPC advertising ROI by 17%
How to improve the advertising-to-sales ratio by 10%
How to increase revenue through optimization of advertising costs for a booking service
How to achieve a 15% email conversion rate for a travel agency
How to use customer cohort analysis to measure ad performance
How to Automate Ad Campaign Reports for a Digital Agency
How to increase email-driven revenue by 237% and optimize ad spend
Rozetka Receives 23% ROI and 18% Increase in Direct Marketing Revenue
Rozetka increases average order value by 9% and direct marketing revenue by 18%
How to Increase PPC Advertising ROI 2.2x for an Enterprise Retailer
LTV: How to Use Available Data to Predict Customer Value
How to use advanced analytics to reduce low-quality applications and increase conversions
How to Build Cross-Platform Analytics and Automated Reporting for a Large Marketplace
How to Calculate the Cost of Delivery and ROMI considering Purchased Orders
How to automate marketing reporting in the restaurant business
How to Get Quick Access to All Product KPIs Important to E-commerce
How to Track Post-view Conversions and Learn the Effectiveness of Video Ads - Case 1+1 Digital
How to Set Up Advanced Analytics for an Online Movie Streaming Service
Citrus Improves Sales by Analyzing the Competition
9 Steps to Know Everything: Building Marketing Analytics for Comfy
SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget
EVA.UA Case Study: How to Execute a Promotional Sales Plan with Real-time Data
boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis
How OWOX BI Pipeline Helps Contentmart's Customer Experience & Engagement
Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%
Abandoned Carts: How Orcanta Increased Email Marketing Revenue by 126%
How to Monitor the Quality of Your Data When You Have Dozens of Websites: An FxPro Case Study
Case Study: Tackling Fraud in CPA Networks for a Major European Bank
IQ Option Analyzes Assisted Conversions of AdWords Campaigns
Fabelio Case Study: How to Align Online and Offline Customer Actions
Setting Up Advanced Analytics For A CS:GO Trading Site
How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall
Season 2: Episode #30 | Top 5 Reasons Data Analysts Hate SaaS Tools (And What They Really Want)
Season 2: Episode #29 | From Firefighting to Strategic Analysis: Elevating the Analyst Role
Season 2: Episode #28 | Training Business Users: Setting Boundaries for Data Exploration
Season 2: Episode #27 | Self-Service Reporting: Empowering Users Without Losing Sleep
Season 2: Episode #26 | The Hidden Costs of Copy-Paste Reporting
Season 2: Episode #25 | Building a Reusable SQL Library: Best Practices & Pitfalls
Season 2: Episode #24 | The Analyst's Dilemma: Balancing Control and Collaboration
Season 2: Episode #23 | Version Control in Analytics and Why It Matters
Season 2: Episode #22 | Smarter Insights with Less Effort Using Augmented Analytics
Season 2: Episode #21 | Facepalm Moments in Analytics and What They Teach Us
Season 2: Episode #20 | Building Trust Through Data Lineage
Season 2: Episode #19 | How to Spot and Fix Hidden Data Issues
Season 2: Episode #18 | Navigating the Self-Service Analytics Paradox
Season 2: Episode #17 | Mastering Data Preparation Challenges with OWOX BI
Season 2: Episode #16 | Building a Product Analytics Culture in Your SaaS Company
Season 2: Episode #15 | Understanding Data Masking and Its Role in Data Privacy
Season 2: Episode #14 | The Future of Data Democratization: From Dashboards to Dialogue
Season 2: Episode #13 | The Role of Data Modeling in Effective Data Management
Season 2: Episode #12 | The Power of Data-Driven Decisions in Today's Business Landscape
Season 2: Episode #11 | The Art of Asking the Right Questions in Data Analytics
Season 2: Episode #10 | Empowering Teams with Data Activation Strategies
Season 2: Episode #9 | A Quick Guide to Data Analytics Implementation
Season 2: Episode #8 | First-party Data, Second-party, Third-party, and Zero-party Data Explained
Season 2: Episode #7 | Top Business KPIs Every Company Should Track for Success
Season 2: Episode #6 | The Four Horsemen of Digital Marketing Analytics
Season 2: Episode #5 | Common Mistakes in Data Analysis and How to Avoid Them
Season 2: Episode #4 | Top Skills for Data Analysts in 2025
Season 2: Episode #3 | The Impact of Data Culture on Business Growth
Season 2: Episode #2 | Top 3 Major Marketing Blind Spots in 2025
Season 2: Episode #1 | Redefine Reporting and Eliminate Routine with Data Marts
Season 1: Episode #7 | The Art of Marketing Analytics: A Deep Dive
Season 1: Episode #9 | How to Use Marketing Mix Modeling to Increase ROI
Season 1: Episode #10 | Christmas Special: 7 Gifts from OWOX in 2024
Season 1: Episode #8 | Ad Hoc Reporting and Why It Matters for Businesses
Season 1: Episode #5 | Top 5 Problems Businesses Face in Data Analytics
Season 1: Episode #1 | Post-Cookie World: Insights for Marketers
Season 1: Episode #6 | Data Democratization: Embracing Trusted Data to Transform Your Business
Season 1: Episode #4 | Top Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4
Season 1: Episode #2 | Crucial "Dos" and "Don'ts" of Marketing Analytics
Season 1: Episode #3 | The Critical Role of Data Freshness in Business Decision-Making
5 Data Mistakes Even Smart Marketers Make All the Time
Exploring QUERY Function in Google Sheets: The Full Guide
Delivering Insights: Stage #4 of the Data Analysis Process
Mastering the UNIQUE Function in Google Sheets
Joining tables in SQL | INNER, LEFT, RIGHT, FULL JOIN, UNION
Data Preparation: Stage #3 of the Data Analysis Process
Data Collection: Stage #2 of the Data Analysis Process
What is Data Analytics?
Top 5 Problems Businesses Face in Data Analytics (And How to Overcome Them)
Mastering ARRAYFORMULA in Google Sheets
Everything About VLOOKUP in Google Sheets
How to Split Cells in Google Sheets
How to Use SUBQUERIES in SQL with Examples
How to Connect BigQuery to Google Sheets
What is a Query?
Learn Basic SQL Queries in 20 minutes (Part 2) | Data Analytics for Beginners
Corporate Reporting in Spreadsheets
Why, When & Which Data Warehouse Is Perfect for Your Business Needs
Linking Database Tables | Primary & Foreign Keys
How to Build a GA4 User Acquisition Standard Report in BigQuery
How to Use ChatGPT To Write SQL Queries For BigQuery From Scratch
How to Query GA4 Event Data in BigQuery
GA4 Events Data Schema in BigQuery
OWOX BigQuery Reports Extension for Google Sheets
The Critical Role of Data Freshness in 2024
What is Customer Lifetime Value?
What is data-driven marketing in 2024?
What Are Metrics & Dimensions?
8 Data Analytics Terms Everyone Should Know
Learn Basic SQL Queries in 20 minutes (Lesson 1) | Data Analytics for Beginners
Top 7 Use Cases of Server-Side Tracking
Marketing Mix Modeling
What Are KPIs? 7 TIPS For Defining YOURS
Beyond Pixels: Server-Side Tracking in 2024
Client-side Tracking vs Server-side Tracking. 8 main differences
What is Business Intelligence in 2024?
8 Reasons to Export GA4 Data to BigQuery
The Plan: Stage #1 of the Data Analysis Process
CAST AS BOOL
DATE_ADD Function
CAST AS TIMESTAMP
CURRENT_DATE Function
CAST AS FLOAT64
GENERATE_ARRAY
CAST AS DATETIME
Data Modeling for Business Reporting
Server-Side Tracking
PARSE_BIGNUMERIC
Data Quality Metrics
CAST AS INTERVAL
Data Quality Issues
BYTE_LENGTH Function
Data Standardization
Healthcare Analytics
Data Ambiguity
Custom Query Connection
ARRAY_CONCAT
TIME_DIFF Function
Session Merging
CAST AS STRING
UNNEST
CRM Marketing
FORMAT (SQL)
CAST AS TIME
Supply Chain Optimization
Modeled Conversion
CAST
TIMESTAMP_DIFF Function
DATE_FROM_UNIX_DATE
CASE in ARRAY_LENGTH
FORMAT_DATETIME
DATE_DIFF Function
FORMAT_TIMESTAMP
FORMAT_TIME
Facebook Ads Access Token
Looker Studio Dashboard
Predictive Data Modeling
Google Analytics Debugger
FORMAT_DATE Function
SAFE_CAST
CAST AS DATE
CHAR_LENGTH Function
ARRAY (in SQL)
DATE_TRUNC Function
ARRAY_LENGTH
Event Parameters in GA4
CAST AS STRUCT
NORMALIZE_AND_CASEFOLD
How to get insights from your data: The questions marketers aren’t asking (but should)
Analytics Career Survival Hackathon 2025
Own Your Data - How Data Analysts Can Collect Any Data For Free
Maximizing ROI with Data Quality: A Marketer's Guide
How To Use Analytics To Boost Your Marketing Effectiveness
The Essential Guide to Data Analytics
Customizable Marketing Reports in Minutes & Accurate Acquisition Tracking
Mastering Marketing KPIs: How to Evaluate Your Marketing Performance
Learn Expert Tips on Sessionizing in GA4
Eliminating Blind Spots in Digital Marketing
Cracking the Attribution Code: Use The Power of Data to Supercharge ROI
How to Automatically Import Non-Google Advertising Cost Data to Google Analytics 4 for FREE
Conversion Modeling: The New Era of Marketing Efficiency Measurement in a Cookieless World
Webinar on Advanced Techniques in Data Blending
![[GA4] BigQuery Export: How to Connect Step-by-Step](https://cdn.prod.website-files.com/676a9690ef4ec151a69571ff/67aca1d1185b30f68471d7fc_Pipeline%20updates-min.avif)
.png)
.png)
.avif)
.avif)
.png)
.png)
.png)
.png)
.png)
-min.avif)
.jpg)
